Paid Search Account Manager - PPC

Accident Compensation Helpline Ltd; Barnstaple; Hybrid; GBP 34,000 - 38,000

Job description

Type: Full-time (37.5 hours a week) (Permanent)

Location: Barnstaple, Devon, UK
(Hybrid In UK, Remote home working - or - office based, you choose!)

Pay: £34,000 to £38,000 a year depending on experience

Google Ads certification essential

(No Contractors or Freelancers)

We are seeking an experienced, results-driven PPC Account Manager with a strong passion for all things Google and Microsoft to support the Director and our friendly team in Barnstaple.

Having a solid knowledge and a minimum of 4 years hands-on experience of PPC Google Ads marketing is compulsory.

You will need excellent analytics skills and be able to conduct in-depth analysis of paid search performance, providing reports and identifying areas of opportunity for optimisation and be able to demonstrate your experience of taking ideas through to implementation.

The successful candidate will play a crucial role in optimising and growing our online presence and driving targeted traffic to our website while increasing the quality of our leads strengthening our overall conversions.

This is a new and exciting role aimed at growing the marketing activities and bringing the paid search advertising in-house.

RESPONSIBILITIES

• Manage and develop the performance of our Google Ads account in order to ensure optimal results and increase ROI and business growth. We have a major Google Ads account with a 7-figure budget and so a highly experienced and talented individual is required.
• Analyse performance data to optimise and improve targeting, messaging, creative, and overall performance.
• Candidates must have excellent, proven experience of managing Google Search and Performance Max campaigns.
• Create and monitor effective benchmarks for measuring the impact of online marketing, and analyse, review, and provide weekly reports to management.
• Keep up to date with latest industry trends, tools and best practices in order to drive continuous improvement to the business.
• Support the director with management of the accounts budget, ensuring the spend has clear expectations and a measurable return.
• Identify other areas of marketing opportunities.
• Meeting with Google Account Managers.

SKILLS AND EXPERIENCE REQUIRED

• 4 years hands-on experience managing Google Ads lead generation campaigns. Experience working for a paid search agency would be a distinct advantage.
• Google Ads certification required. Excellent working knowledge and experience of Google Analytics. Strong ability to interpret data and identify optimisation opportunities for Google Ads.
• Ability to prepare regular reports on campaign performance, presenting meaningful insights and recommendations to management.
• A creative flair for writing compelling ad copy for Google Ads and for providing recommendations for optimising landing pages.

DESIRABLE EXPERIENCE

• Time spent with a digital marketing agency working on PPC accounts.
• Bing Ads.
• SEM (Search Engine Management).
• SEO (Search Engine Optimisation).
• Social Media Campaigns (Facebook, Instagram, X).
• E-commerce Marketing (Google Merchant Center).
• Google Tag Manager.
• Google Ads Pmax and ROAS based campaigns.

BENEFITS

• Monday to Friday - some flexitime
• Pay - Up to £40,000 per year depending on experience
• Start date: ASAP
• Company Events
• Work from home or work from office, you choose!
• Employee Assistance Programme – this is a confidential employee benefit designed to help you deal with personal and professional problems as well as help on general health, and wellbeing.

This is a newly created position and an opportunity for a highly motivated and talented individual to join our team and play a pivotal role in the continued growth of our business. This position is hybrid, where you will drive real value working in the office with the team or from home. There is an expectation to visit the office at least once a month and may be required to attend other on-site meetings at times.

If you are passionate about digital marketing and eager to contribute to our success through innovative PPC strategies, please get in touch.

Job Types: Full-time, Permanent

Pay: £34,000.00-£40,000.00 per year

Schedule:

• Monday to Friday

Application question(s):

• Do you have at least 2 years experience of creating and managing Google ads accounts?

Language:

• English (required)

Licence/Certification:

• Google Ads Certification (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Barnstaple, EX32 8HJ