Digital Marketing Specialist

In Technology Group; Birmingham; Hybrid; GBP 40,000; Full time

Job description

Job Title: Digital Marketing Specialist

Salary: Up to £40,000 DOE

Location: Birmingham (Hybrid)

As a Digital Marketing Specialist, you’ll play a crucial role in planning, executing, and optimizing digital marketing campaigns across various channels. From managing PPC and social media ads to optimizing SEO and email marketing, you’ll be at the forefront of our digital efforts.

Why Join Us?

• 25 days holiday + bank holidays + birthday off!
• Training and development programs to advance your digital marketing skills.
• Hybrid and remote work options to support a healthy work-life balance.
• Performance bonuses, and additional perks and benefits.

Key Responsibilities:

• Develop, implement, and manage digital campaigns across PPC, display, social media, and email marketing.
• Conduct on-page and off-page SEO audits, optimize website content.
• Collaborate with content creators to develop blog posts, videos, infographics, etc.
• Monitor key performance metrics using tools like Google Analytics.
• Manage organic and paid social media campaigns on platforms like Instagram, LinkedIn, Facebook, and Twitter/X.
• Run A/B tests on digital ads, email marketing, and landing pages.

What We’re Looking For:

• 2–4 years of experience in digital marketing, with hands-on expertise in PPC, SEO, social media, and content marketing.
• Proficiency in Google Analytics, Google Ads, SEO tools (e.g., Ahrefs, SEMrush), and email marketing platforms (e.g., Mailchimp, HubSpot).
• Strong data interpretation skills to analyze campaign performance and adjust strategies accordingly.
• A proactive and creative thinker with the ability to propose new ideas!

If you have a creative mindset with the ability to think outside the box and generate innovative ideas, please apply and submit your CV!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Art/Creative

Industries

Marketing Services, Technology, Information and Media, and Advertising Services