B2B Marketing Manager

Hello, we're Laka

You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it's something people stand with, not against.

Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

We're growing real fast on our path to make the Laka collective model the industry standard and we're expanding across segments, products, and territories. We're looking for innovative, bold and brave minds to help us build the world's best insurance company.

The role

Ideally you will speak English and French/German/Dutch natively.

A dynamic role driving growth across partners, events, and campaigns. Are you ready to make an impact in a role that's as varied as it is rewarding? This is your chance to take the reins and contribute to a team that thrives on creativity, collaboration, and results. From shaping partner marketing strategies to executing compelling product campaigns, you'll play a pivotal role in growing our brand, deepening partnerships, and delivering memorable event experiences.

What you'll be getting up to:

Partner Marketing

• Craft and execute marketing plans for strategic partnerships, including:
• Launch strategies: Drive successful go-to-market plans through PR, landing pages, and onboarding flows
• Customer engagement: Design CRM campaigns and email flows that captivate audiences
• Collaborations: Create innovative online and offline partner activations
• Case studies: Showcase partnership success stories to inspire confidence and attract new opportunities
• Promotions: Amplify partner brands with smart, synergistic campaigns

Demand Generation & Product Marketing

• Position our offerings for maximum impact across B2B2C and commercial audiences:
• Differentiation: Highlight competitive advantages and tell the story of our unique value
• Messaging: Use data and research to craft compelling narratives that resonate
• Channel growth: Build awareness, instil confidence in partner channels, and drive sustained growth
• Conversion: Create funnel-nurturing campaigns that move leads from interest to action
• Content strategy: Deliver engaging product-focused content through websites, email, webinars, and more

Pitching

• Elevate our pitching process to new heights with standout storytelling and visuals:
• Assist in crafting and designing impactful pitches that seal the deal
• Manage projects related to pitching with precision and expertise
• Leverage best practices to streamline pitch processes and maintain a polished pitch deck library

Event Management

• Make every event count by delivering seamless and impactful experiences:
• Organise and execute our presence at 3+ major annual events
• Provide ad hoc support for partner-led events to maximise visibility and engagement

Requirements

This role will be a great fit if you:

Skills and Experience:

• You speak English and French/German/Dutch
• Proven track record in marketing, particularly in partnership-driven environments
• A strong grasp of CRM tools and expertise in designing engaging email workflows
• Solid experience in product marketing, from messaging to execution
• Ability to manage multiple workstreams while keeping an eye on the big picture

Bonus Points For:

• Knowledge of how and why organisations develop strategic partnerships
• Additional language skills to enhance global outreach
• A passion for cycling or related industries—it'll give you a leg up in understanding our audience and brand ethos

Benefits

What can you expect from working at Laka?

• Remote-first way of working - you choose whether you work from home or our beautiful offices in London & Bristol.
• Share options - we want you to be rewarded for Laka's success.
• Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually.
• Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year.
• Pension scheme - Laka pays 3% of your base salary into your pension.
• Private medical insurance - we'll give you individual private cover.
• Home set-up allowance - a one-off budget of £200 to create a comfortable homeworking environment.
• Lunch on us - £15 every first Wednesday of the month.
• Company-wide events - expect regular events throughout the year.
• Monthly socials - budget for a monthly social activity.
• Laka swag - we'll give you some lovely Laka kit to get you started.
• Laka credit - £10 credit per month towards insuring your bike(s) with us.
• Mental health support - unlimited support via Spill.

Belonging at Laka

We're committed to building and sustaining a business that promotes diversity, equity, inclusion, and belonging.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting