Digital SEO Content Manager

Be among the first applicants.

Berkeley Group

Greater London

GBP 40,000 - 70,000

Be among the first applicants.

2 days ago

Job description

Digital SEO Content Manager

Application Deadline: 18 April 2025

Department: IT

Employment Type: Permanent

Location: Send, Surrey

Description

Berkeley Group IT (BGIT) provides a wide range of BAU (Business as Usual) and project services to 2,600+ colleagues in more than 20 operating companies across The Berkeley Group.

Our vision is to be the Group’s technology partner of choice, delivering excellent service to a world class business.

Our mission is:

To deliver a suite of core applications that are fit for purpose, and to be proactive in the support of these to the same high level expected by Berkeley Group customers.
To collaborate and work closely with the operating companies, assisting and supporting business model development.
To be innovative in the way we approach solutions to business needs and deliver benefits faster in conjunction with the business.

The role

We’re looking for a superstar SEO Content Marketing Manager to join our growing group digital marketing team. If you love creating high-quality and engaging content, this role is for you!

Key Responsibilities:

Leading on web content optimisation, ensuring all digital assets adhere to SEO best practices and contribute to organic search growth.
Delivering keyword research strategies and SEO analysis to inform content plans that resonate with target audiences, analyse trends, and identify opportunities for content optimization.
Create quality, engaging, and relevant content for our group website including blog posts, articles, guides and more.
Create and implement on-page SEO strategies in our CMS in line with company goals to improve website conversion and user experience.
Help us understand how SEO impacts AI search results and optimise AI brand recommendations.

This would include:

Keep updated with search engine algorithms, industry trends, and best practices, and implement necessary updates.
Monitor and analyse content performance using relevant tools and metrics.
Provide regular reports on key performance indicators (KPIs) and adjust strategies for growth optimisation.
Working with the Digital Marketing Manager to improve UX and CRO and with our agency partners to ensure on-time delivery of agreed work.
Working with the wider digital team to help devise content to be used across various digital channels (social media and email).
Analyse competitor on-page and off-page SEO activities
Maintain and reinforce messaging, brand voice, and tone.
Work with external agencies and advise for SEO on external content.
Advise our regional Marketing Managers on SEO strategy.

Experience required

Proven experience in SEO, demonstrable use of SEO best practice and content optimisation. Familiarity with SEO tools and keyword research.
Experience in content marketing, with a strong copywriting portfolio.
Exceptional writing and editing skills, with an ability to adapt content to different styles and tones.
Proficiency in using Enterprise Content Management (ECM) systems and related tools (Google Analytics).
Strong analytical skills and the ability to derive action.

BGIT is based in Send (near Woking), there are limited public transport links - access to a car is essential.

Why join us?

25 days annual leave, increasing with service to 33 days.
Health and wellbeing benefits including Private Medical Insurance.
Lifestyle benefits including access to an online discount platform.
Berkeley Foundation volunteer day.
Private pension plan.
Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.