Associate Director (VP), Paid Media

Resolute Digital, a Weber Shandwick Company; London; Hybrid; GBP 50,000 - 90,000

Job description

Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world’s leading companies and brands. Resolute is a separate agency within the Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Role Summary:

Are you ready to shape the future of a thriving agency in a new market? This is a rare and exciting opportunity to join Resolute, a leading paid media agency within the TWSC, as the first member of our London-based team.

As an Associate Director, you’ll spearhead media planning and strategy efforts, collaborating with local clients and agency partners to deliver exceptional results. This position is ideal for someone who thrives on building something new, combining strategic excellence with the opportunity to help grow a dynamic team and client base. With a clear path for career progression and leadership, this role offers unparalleled potential for growth and impact.

This is a hybrid role, requiring approximately three days per week in an IPG office in London, with flexibility to work from home based on the day’s demands. The role will require travel within the EMEA market, estimated at approximately 25% during the first year.

Key Responsibilities:

• Develop Strategic Media Plans: Craft and present tailored paid media strategies to meet client objectives across diverse industries. Partner closely with agency partners or direct clients to understand campaign goals, target audiences, and market challenges to deliver innovative and effective media plans and strategies.
• Market Insights: Leverage knowledge of the UK and EMEA media landscape to identify trends, opportunities, and best practices in paid media.
• Foster Collaboration: Develop strong relationships within the Weber Shandwick Collective and IPG EMEA agencies, positioning yourself and Resolute as the go-to paid media partner.
• Integrated Campaigns: Work closely with agency teams to align media strategies with broader marketing and communications initiatives, ensuring cohesive and effective campaigns.
• Thought Leadership: Represent Resolute in inter-agency meetings, workshops, and planning sessions, showcasing your expertise in paid media strategy and execution.
• Cross-Team Enablement: Educate and empower agency partners on Resolute’s media capabilities, helping them identify and communicate opportunities for paid media to their clients.
• Feedback Loop: Act as the liaison between Resolute and partner agencies, ensuring continuous improvement through shared insights and collaborative problem-solving.
• Client Acquisition: Support business development efforts, including pitching to new clients and expanding existing accounts within the EMEA region.
• Contribute to the London team development: Serve as the foundational member of the London-based team, contributing to recruitment, onboarding, and training of future hires.
• Mentorship: Guide and mentor junior team members as the team expands, fostering a collaborative and high-performing culture.
• Cross-Regional Collaboration: Work seamlessly with the US Resolute team to ensure alignment and smooth execution of campaigns.
• Relationship Management: Build and maintain strong relationships with local agency partners and clients, serving as their trusted advisor and the key point of contact for paid media efforts.
• Vendor Partnerships: Collaborate with local vendor partners to align efforts and ensure seamless campaign delivery.
• Performance Reporting: Oversee the preparation and presentation of campaign performance reports, providing insights and actionable recommendations.
• Media Execution Oversight: Coordinate with the US team to ensure campaigns are executed on time and within budget while maintaining quality standards.
• Budget Management: Manage media budgets effectively, tracking spend and ensuring transparency with clients.
• Process Optimization: Identify and implement improvements to streamline process from local media planning to US based execution and reporting.

Qualifications:

• Extensive paid media experience with strong client and team leadership qualities
• Experience buying and managing complex digital full-funnel campaigns
• Strong analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Google Analytics and Facebook Certifications a plus