Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO)

Location: London

Reports to: CEO

About the Company:

Our client is a rapidly expanding education recruitment company dedicated to connecting schools and educational institutions with outstanding teaching professionals. As they continue to scale, they’re looking for an accomplished Chief Marketing Officer to shape and lead their marketing strategy, enhance brand impact, and support their growth ambitions.

Role Overview:

In this role as Chief Marketing Officer, you will craft and steer the company’s marketing strategy. Leading a team of five marketing professionals, you’ll work closely with the leadership team to align marketing initiatives with core business goals. This high-impact role offers a unique opportunity to strengthen the brand and fuel the company’s continued growth and success.

Key Responsibilities:

• Shape and Drive Marketing Strategy: Design and implement a dynamic marketing strategy to enhance brand presence, attract new clients, and deepen engagement with current clients and candidates.
• Lead and Develop the Marketing Team: Guide and develop a team of five marketing professionals, fostering a supportive and results-oriented environment with clear objectives and regular coaching.
• Strengthen Brand Identity: Build and maintain a cohesive brand voice across all channels, ensuring their messaging resonates consistently across digital platforms, client interactions, and candidate communications.
• Boost Lead Generation and Growth: Drive efforts to generate high-quality leads for both client and candidate pipelines, closely coordinating with the recruitment team to create unified, impactful messaging.
• Oversee Content and Campaigns: Manage the creation and deployment of content, digital marketing campaigns, and traditional media efforts, making sure we reach target audiences effectively and efficiently.
• Analyse Data and Performance: Regularly review marketing performance metrics, deriving actionable insights and using them to continuously improve the effectiveness of campaigns.
• Collaborate Cross-Functionally: Partner closely with teams across sales, recruitment, and operations to ensure that marketing efforts align smoothly with business goals and enhance overall strategy.