Senior Medical Copywriter II

BRAND: Digitas Health
Job Function: Creative
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

Digitas Health London is the People-Powered Health agency: We help brands engage with people to deliver ideal health, now. We design transformative experiences that move people further along the path to health at any moment. By putting the power to change health outcomes in the hands of patients, healthcare professionals, carers, and payers, we help health brands create value across today's connected health ecosystem. To do this, we start with a generous, behaviour-driven ideal then work in lean, agile and iterative ways to turn the ideal into action.

We are a generous, idealistic, straight-talking collection of creatives, strategists, analysts, social media experts, PMs, and client service leads. We work together to help people-centric health brands deliver new business value through new customer experiences. Whether connected content programmes, mobile apps, digital services, or social communities, we use digital and emerging technologies to help healthcare brands build loyalty, break habits, connect care ecosystems and disrupt traditional markets.

As part of Publicis Health, our small-but-mighty team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and other sister agencies in London, Windsor and around the world. Learn more about DH at www.digitashealth.com.

Overview

We're looking for an experienced senior medical copywriter with experience in oncology and/or vaccines, interested in working across a mix of clients, brands and communication formats. It's a fast-paced role in a supportive environment, working within the DH agency team but connected to the broader medical writing community in Publicis Health UK.

The Senior Medical Copywriter II is a trusted and capable figure in the copywriting team and a key person with a strong profile (internally and externally) on client accounts. In this role, you take a leading role in helping teams understand the science and its implications for disease treatment and patient care. You have a strong understanding of clinical trial and real world data, and you can confidently translate that into persuasive, emotive, audience-appropriate copy that influences HCP understanding and behaviour.

At DH, our work ranges from print to social and web comms all the way through to digital products, machine learning or AR/VR and we'll aim to give you the opportunities and skills to create content for all these channels. You'll also be involved upstream in the shaping of communication and experience concepts that help audiences connect with and apply the clinical data to real life patient need.

Responsibilities

In this senior-level role, you will be the lead writer on key accounts and contribute to the development of less experienced medical copywriters through mentoring and line management responsibilities. You will build a strong understanding of client data, messaging, requirements and preferences. And you are excellent at communicating with clients, medics and colleagues alike; whether in presentations or routine meetings.

Day to day:

• Demonstrates and drives best practice in the medical copywriting team
• Easily writes persuasive copy for multiple formats, channels and audiences; crafts effective story flows with skill; naturally writes to creative themes and employs relevant tones of voice; finds stories in data and tells them in natural language
• Establishes strong relationships with client teams and account leads; takes responsibility for medical accuracy, writing standards, approval processes and quality control levels for assigned accounts
• Maintains excellent quality control levels, even under pressure
• Leads medical-related discussions with clients and colleagues; advises regarding complex narratives and portfolio messaging development
• Works with copywriters, art directors and designers to ensure medical and creative alignment; informs development of relevant themes and accurate, engaging work
• Checks the work and mentors members of the medical copywriting team to support their development; provides feedback and support to peers; line manages and mentors junior and mid-weight medical copywriters
• Helps with resource management and recruitment
• Plans tactical proposals to create user journeys through promotional content; interrogates briefs, and contributes to brief development when required
• Maintains a profile as an expert in 2 or more assigned therapy areas; demonstrates strategic understanding of brands, markets and competitors
• Confidently articulates strategy in a broad context (including competitors, key issues, market strategy and positioning) and ensures it is applied across materials; drives recommendations for organic growth on assigned accounts; contributes to scientific aspects of pitch development
• Juggles multiple projects; demonstrates resilience; constructively resolves challenges, escalating to Principal Medical Copywriter as required

Qualifications

You have a solid scientific background, excellent communication skills (written and verbal) and significant proven experience in a Medical Copywriting role. Healthcare advertising experience is essential, along with a thorough understanding of the ABPI code of practice. Interest in mentoring juniors is desirable.

Skills

• Exceptional talent for medical copywriting
• Great understanding of and ability to communicate complex science
• Incredible eye for detail
• Able to develop strong relationships thanks to verbal and written communication abilities; capable of providing advice to others; adept at resolving conflict
• Resilient under pressure
• An ability to inspire colleagues and elevate standards of writing

Approach

• Creative: willing to sensitively challenge the status quo; able to write (and advise how to write) to creative themes
• Strategic: able to understand the big picture as well as the fine details
• Proactive: able to organize and drive your own work and advise others; driven to excel
• Communicative: eager to work with others in an integrated team

Experience

• Proven experience in a medical copywriting role, demonstrating responsibility for maintaining high scientific and copywriting standards across multiple accounts
• A solid scientific background (you should hold at least a bachelor's degree in the life sciences [2:1 or above])
• Expertise in healthcare advertising, with a thorough understanding of industry regulations
• Interest in mentoring juniors, line management responsibilities and supporting team development

Additional information

Digitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• "YOU" DAYS - flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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