CRM Manager - Republic of Ireland

Company Description

Here at Gousto, we are on a mission to become the UK & Irelands most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch!

Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.

All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.

Job Description

Role: CRM Manager
Location: Shepherds Bush, London

We’re looking for a CRM Manager to take ownership of multi-channel engagement strategies for our Republic of Ireland (ROI) market. You will be responsible for driving customer retention and engagement through email, SMS, and app campaigns, ensuring a seamless experience for our customers.

Reporting to the Senior CRM Manager and General Manager for the Republic of Ireland, you will be an integral part of the Republic of Ireland Growth & Retention team. This is an exciting opportunity to significantly impact our first international market. While you can be based in either London or Dublin, you must be willing to travel between the two locations at least three to four days per month.


What You’ll Be Doing

1. Developing and implementing a localisation strategy for our CRM campaigns, ensuring they resonate with our Republic of Ireland customers
2. Designing and delivering multi-channel campaigns (email, SMS, and app) using Braze, optimising for retention and engagement
3. Strategising and executing compelling A/B tests to enhance performance across customer lifecycle stages
4. Collaborating cross-functionally with teams in Growth, Product, Creative, Analytics, and Finance to drive best-in-class customer journey
5. Owning the Republic of Ireland marketing calendar, ensuring timely execution of campaigns and lifecycle initiatives
6. Analysing campaign performance, monitoring key metrics, and using insights to drive continuous improvement
7. Championing the needs of Irish consumers, leveraging insights to personalise customer communications and optimise engagement
8. Segmenting customers and using personalisation techniques to enhance targeting and campaign effectiveness

Who You Are

1. Experience in, and a deep understanding of, the Republic of Ireland market is essential
2. Proficiency in Braze for executing and optimising multi-channel CRM campaigns is essential
3. Strong understanding of email, push, and in-app channels, as well as HTML, A/B testing, segmentation, and personalisation (Liquid language and connected content)
4. A strategic and analytical mindset, with the ability to measure impact and drive continuous improvement
5. Strong project management skills, capable of handling multiple priorities in a fast-paced environment
6. A team player with excellent communication and collaboration skills, yet comfortable with autonomy and ownership
7. High attention to detail with a logical and efficiency-driven approach
8. A customer-centric marketer with a passion for creating engaging, high-impact communications
9. Awareness of CRM trends and best practices, with a drive to advocate for process improvements

Additional Information

Equal Opportunities

Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and we’re looking for applications from people of all backgrounds and experiences.

Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair.

For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.

If you have a disability that you’re worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable.

We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.