Events Sales Manager

Events Sales Manager
City of London
£40,000 - £50,000 + Benefits
Preferred Experience:B2B events sales and planning

BENEFITS INCLUDE:

• 32 days of holidays (inclusive of Bank Holidays) +1 day extra every year

• 10 days off during Christmas + New Years

• 1 charity day per quarter

• Enhanced leave

• Personal development & training opportunities

• Monthly wellness packages

• Quarterly socials

• Personal development coaching sessions

We are recruiting for an Events Sales Manager to join an ever-growing team of a thriving, sustainability-and-design-led flexible workspace provider.

Due to continued growth and location expansion, they are now looking for an experienced (Business) Events Sales Manager for their new flagship workspace location in Central London


ROLE SUMMARY:

• As the Event Space Sales Manager, you'll be responsible for the entire sales process, from initial outreach to post-event follow-up. Your goal is to maximize revenue and ensure the success of our event spaces.

Key Responsibilities:

Taking ownership of events revenue, you will lead the charge on events as part of an ever-expanding flexible workspace business!

You'll be the architect of the success of the events department, overseeing the entire sales experience for this exciting revenue stream.

Hit the ground running:

• You will be responsible for launching their flagship event space in Central London by designing a seamless sales process and forging strategic partnerships with key event agencies.

• Own the ongoing sales pipeline, securing a robust calendar of events across all our locations and ensuring their flawless execution.

This is your chance to make a real difference: Your expertise will drive growth and profitability, making this company the go-to destination for unforgettable business events.


REQUIRED SKILLS & EXPERIENCE

• Events Sales Mastery: Exceptional ability to convert leads into sales quickly and effectively.

• Event Management: Expertise in planning and executing seamless events that exceed customer expectations.

• Process-Driven: Structured approach to sales processes, ensuring consistent execution.

• Collaborative: Ability to work effectively with others to achieve goals efficiently.

• Organizational Skills: Strong attention to detail and ability to manage tasks with speed and precision.

• Accountability: Taking ownership of responsibilities, proactively addressing challenges, and seeking growth opportunities.

• Prioritization: Identify and focus on critical tasks, effectively managing time and resources.

• Initiative: Proactively seeks out opportunities to contribute and solve problems.

• People Skills: Communicates with empathy, adapts to different situations, and maintains a positive influence on others.

THE COMPANY

This company has multiple workspace locations across prime London, NW England, and Berkshire with thousands of resident members as clients and ongoing growth plans for more locations and continued career advancement opportunities for their team.

Offering a supportive work environment for their team, they also provide an abundance of training and development opportunities, monthly wellness packages, and quarterly socials amongst plenty of other perks!

By joining their team, you'll be part of a community that's actively working to make a positive impact.

You'll have opportunities to upskill in sustainability, contributing to meaningful projects, and annual goals; supporting charitable causes to build a sustainable future.



JOB DESCRIPTION


Your Q1 Objectives:


1. Build Event Sales Infrastructure:

• Create Sales Process: Develop a detailed sales journey and supporting materials.

• Streamline Operations: Collaborate with colleagues to establish efficient systems and processes.

2. Establish Partnerships:

• Network with Agencies: Identify and secure relationships with key event agencies and partners.

3. Set Performance Goals:

• Define KPIs: Establish clear key performance indicators (KPIs) and sales targets for the financial year.

4. Drive Initial Success:

• Secure Sales: Successfully sell the primary event space to achieve profitability in the first quarter.

• Deliver Customer Satisfaction: Aim for a Net Promoter Score (NPS) of 50 or higher.

DAILY RESPONSIBILITIES


Revenue and Events Growth:

• Drive Revenue: Increase revenue and event bookings in key event spaces across the flagship location and entire portfolio in London.

• Exceed Targets: Ensure events meet or surpass financial goals, continuously seeking improvements.

• Repeat Business: Focus on repeat event bookings to build a strong pipeline.

Customer Experience:

• Tailored Events: Collaborate with workspace teams to curate events that meet customer needs.

• Smooth Handovers: Ensure a seamless transition of events to execution teams.

• Visible Presence: Be actively involved in event bookings to monitor delivery and maintain relationships.

Marketing and Innovation:

• Targeted Leads: Work with the marketing team to generate leads and maintain brand identity.

• Market Leadership: Identify opportunities to stay ahead of competitors in the London events market.

Operations:

• Contract Management: Oversee contract and invoicing processes for a smooth experience.

• On-Time Payments: Ensure timely payments and a seamless financial process.

• Create Strategic Partnerships: with top-tier introducer agencies and event suppliers to complement in-house expertise and deliver exceptional events.

YOUR KPIs


Financial Performance:

• Revenue Generation: Compare actual event revenue to budgeted amounts.

• Profitability: Measure the event profit margin (EBITDA) against budget targets.

Sales Effectiveness:

• Conversion Rate: Track the percentage of event enquiries that result in confirmed bookings.

Customer Satisfaction:

• Customer Feedback: Monitor the Net Promoter Score (NPS) of event bookers to gauge satisfaction.