Performance Marketing Manager

The BrandAlley Group; London; On-site; GBP 40,000 - 70,000; Full time

Job description

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We are looking for an experienced Performance Marketing Manager to join our digital team.

This is a fantastic opportunity for the right person to take their career to the next level in a rapidly developing e-commerce business.

Could this be the job for you?

This could be the job for you if…

• You have a proven track record of running paid search, display and paid social media campaigns for a fast-paced business in a fast-paced environment.
• You have the drive and inclination to remain at the forefront of digital marketing, ensuring best practice marketing techniques are at the heart of everything we do.
• You can confidently manage and implement paid activities that exceed the business’ expectations and deliver remarkable results.

What will I be doing?

• Leading the implementation of the performance marketing strategy; working with a clear and defined set of KPIs for each project.
• Delivering projects on platforms such as Google Ads, Bing Ads, Meta Ads, Pinterest & TikTok.
• Ongoing management and optimisation of all performance marketing campaigns.
• Managing and building reports and contributing to forecasting processes. Be comfortable with forecasting spend levels and reporting on week on week / year on year trends.
• Bespoke reporting – Experience using native advertising platforms, Google Analytics 4 & Looker Studio.
• Managing all aspects of asset coordination – gathering creative assets, implementing the briefing process, ad copy generation, coordinating brand sign off and ensuring that ad naming conventions and UTM parameter specifications are strictly adhered to.
• Be experienced and comfortable in managing a 6-figure budget.
• Contributing to targeting and audience discussions and creative ideation sessions.
• Documenting A/B tests and experiments, tracking optimisations and capturing learnings.
• Ensuring individual and business KPIs are met each month.
• Supporting the Head of Performance Marketing to help drive the department forward.

What You’ll Bring…

The good stuff…

• A can-do attitude and ability to self-motivate in and out of office. Must be able to manage themselves and priority workload individually, working to tight deadlines and delivering results.
• Excellent relationship-building skills to build rapport with internal and external stakeholders with excellent written and verbal communication and literacy skills.
• A willingness to learn, research and use initiative with a proactive approach to workload and new ideas.
• Innovative and able to proactively find solutions to problems such as unexpected low ROAS or CPA spikes.
• Thrives in a fast-paced environment. Ability to manage multiple ad creatives and parallel testing of concepts and iterations.
• Work as a team player whilst being able to work and set individual performance goals and KPIs.
• Proficiency in Google Analytics and advanced analytics, able to analyse and improve results.
• Commercial awareness to drive businesses forwards.
• Excellent reporting skills.
• Excellent time management skills.

The great stuff…

• At least 5+ years’ experience in a similar performance marketing role, with a proven track record of delivering successful campaigns.
• An understanding of top of funnel and attribution holistic approach to paid media spend.

What other benefits can I enjoy?

• A modern, energetic, dynamic, and sociable office based in London's Shoreditch.
• The opportunity to work on some exciting brands supported by an inspiring and friendly team of people.
• Competitive salary.
• 25 days holiday – Additional 1 day for each completed calendar year capped at 30 days!
• 8% employer pension contribution.
• Life Assurance – 3 x your annual salary.
• Early Finish Fridays every week.
• Everyday Benefits – including Cycle to Work scheme, discounted Gym Memberships.

Who is BrandAlley?

We’re the UK’s leading luxury off-price lifestyle e-tailor. A members-only site home to hundreds of some of the best high-profile labels in fashion, beauty and home, from Vivienne Westwood and Alexander McQueen to Molton Brown and Philip Kingsley.

We understand that privacy and the security of your personal information is extremely important. BrandAlley UK Ltd collects, processes, and ensures the security of all personal data that we gather in accordance with data protection laws.

BrandAlley UK Ltd are proud to be an equal opportunities employer who provide equal employment opportunity regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.