Digital Content Specialist

We have a 100% remote opening in the UK for a:

Digital Content Specialist

About the role

The Digital Marketing (Content) Specialist is responsible for the creation of the content strategy for Helen of Troy’s DTC sites for Sport & Outdoor, Homeware, Beauty & Wellness brands. This role operates autonomously within their designated channel. His/her scope includes content uploading, on-platform SEO, and content audits. Partnering with the cross-functional teams, including Brand, Retail, eBusiness, Data & Insights, and the broader digital team, to ensure a cohesive and impactful digital content approach.

What you’ll do in the role

Content Strategy & SEO:

• Design and implement content strategies/campaigns to drive consistent branding and achieve higher conversion/user engagement.
• Plan yearly content budget for DTC related activities while raising the necessary PO’s.
• Manage autonomously different CMS types knowing the platforms inside out.
• Manage & brief content/SEO vendors enabling X-brand learnings for higher efficiency.
• Explore, identify, and recommend emerging platforms to foster innovation.
• Organize and lead cross-functional team meetings to collect, review, and upload digital content to DTC sites, adhering to brand guidelines and specifications.
• Partner closely with the brand teams to get the right content that matches the target audience and business goals.
• Implement in-platform SEO techniques to optimize content visibility and searchability.
• Ensure accuracy, completeness, and proper formatting of all uploaded content, including text, images, videos, and product information.
• Utilize relevant keywords, meta descriptions, and other SEO best practices to enhance content discoverability.
• Lead the DTC blogs and independently find ways to scale content.

Audits and Content Calendar:

• Lead the high-level content calendar, involving the right stakeholders to populate and update their part while providing the wider teams with visibility on content updates.
• Lead content audits that cover all DTC sites for all brands & recommend improvements.
• Conduct regular audits to ensure content quality, consistency, and adherence to brand messaging and standards.
• Identify and rectify any errors, inconsistencies, or discrepancies in uploaded content.

KPIs & Reporting:

• Track and analyze content performance metrics, comparing the impact before and after content updates against business KPIs.
• Use data insights to report regularly on content effectiveness, engagement levels, and conversion rates.

Technology and Innovation:

• Stay abreast of the latest developments in content marketing at retail & project management tools.

What will help you do the job well

Essential:

• University degree (Economics, Business, Marketing or equivalent)
• 2+ years’ experience in digital/content marketing
• Proven experience in successfully managing content projects
• Up to date with latest trends and best practices of digital.
• Solid knowledge of digital marketing tools and online metrics.
• Strong MS office knowledge
• Fluent in English (spoken and written), French a plus.

About you

Our ideal candidate is a self-starter, driven and passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast-growing organization, possess strong analytical and detail-oriented thinking, can work with a good level of autonomy and foster relationships with cross-functional teams.

What do we offer?

• Competitive compensation package depending on experience and skills
• Flexible work policy with regards to working hours and work from home
• Increased holiday package after 1 year of service
• Employee discounts on all our EMEA products
• Lunch and Learns, a super motivated Learning & Development team delivering hard and soft skills training to challenge yourself.
• Company closure between Christmas and New Year’s

Sound like a perfect fit?

If you’re seeking an exciting professional position in a dynamic international environment and be empowered to inspire fresh ideas, then Helen of Troy wants to get to know you!

Next Steps: We will ask you to complete a quick survey as we would love to get to know you by learning more about your experience and skills. If your application is selected, we will reach out to you ASAP for a first informal introductory call.