Digital Marketing Manager

Salary: Competitive (dependent on experience)

Job Type: Full-Time/Permanent

Hours: Monday to Friday, 9am to 5pm

The Company

HG Walter is an independent, family-run butcher based in London, where traditional expert butchery, quality, and consistency remain at the heart of our business. We are committed to delivering excellent products and services to our customers. With a solid reputation for excellence, HG Walter has established itself as a trusted name in the industry.

This is a very exciting time to join HG Walter, as we look to grow significantly in the next 18 months, so we’re looking for someone remarkable to join our team.

The Role

As Digital Marketing Manager, you will lead all performance-driven marketing activities, ensuring the digital side of the business thrives. Your focus will be on website management, SEO, paid media, email marketing, CRM, and data analytics.

You will report directly to the Head of Marketing, developing data-driven digital strategies that align with business goals. You will work closely with the Brand Manager to ensure digital campaigns complement brand storytelling.

Key Responsibilities

• Digital Strategy: Work with the Head of Marketing to define digital marketing objectives that align with business goals.
• Website Management: Oversee the website, ensuring it is fully functional, user-friendly, and optimised for conversions.
• SEO & Content Optimisation: Implement SEO strategies, update product pages, and improve organic search rankings.
• CRM & Email Marketing: Develop email marketing strategies to drive engagement and retention.
• Analytics & Reporting: Use GA4 and other tools to track and optimise performance, providing insights for data-driven decision-making.
• Collaboration: Work closely with the Brand Manager to ensure alignment in campaign messaging and execution.
• Paid Media: Plan and manage digital advertising campaigns (Google Ads, social media, and programmatic).
• Social Media: Support the Brand Manager in shaping the social media strategy, with a focus on growth and engagement.
• Innovation: Keep informed of emerging digital tools, platforms, and trends to help shape a forward-thinking approach.

The Candidate

• 3-5 years of experience in digital marketing, website management, and performance analytics, preferably within F&B.
• Proficient in SEO platforms, Google Ads, and Klaviyo.
• Hands-on experience managing paid media campaigns and CRM platforms.
• Strong data-driven mindset with a focus on optimising customer journeys and conversions.
• Knowledge of Shopify or other e-commerce platforms is a plus.
• Strong communication and organisational skills, with a results-oriented mindset.

Benefits

• 20 days annual leave (excluding bank holidays)
• Staff discount on products
• Complimentary daily lunch
• Cycle to work scheme
• Company pension
• Hybrid working, with 3-4 days a week in our new office

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail