Head of Marketing, FlexiPay (12 mth FTC) | London, UK | Hybrid

Funding Circle; London; Hybrid; GBP 50,000 - 90,000

Job description

Head of Marketing, FlexiPay (12 mth FTC)

We are looking for a Head of Marketing in our FlexiPay team.

The FlexiPay team develops and grows new short-term lending products for small businesses in the UK. The team has a clear mandate to act as a start-up organization within the broader Funding Circle organization in order to rapidly launch and scale new product ideas.

As the Head of FlexiPay Marketing, you will support the business through a rapid scale-up and beyond. Responsible for the Go-To-Market strategy, working closely with the FlexiPay and the Marketing team, driving new users through acquisition and continued usage, and growing brand awareness.

Responsibilities

• Build and deliver a comprehensive growth plan to deliver our strategic pillar of being number one in new products within the SME sector.
• Talk to our target customers, develop and execute ideas to drive user acquisition, adoption, and retention. Understand the target customer, work with the Product, Marketing, and Sales teams to develop the proposition, messaging, pricing, UX, and nurture user journeys to improve end-to-end conversion and activation rates.
• Collaborate closely with the Marketing team to develop a holistic marketing strategy covering marketing channels and touch points such as digital, email, social, partner marketing, and content marketing strategy.
• Work closely with the Product team to unlock value across the product lifecycle, using data and customer insights to drive distinctive, well-crafted product marketing content, messaging, and communications.
• Collaborate with cross-functional teams (engineering, product, design, marketing) to implement features that our customers find compelling.
• Own and manage your own growth initiatives, reporting progress to the team regularly; unlock new opportunities for growth through rapid testing of new channels, segments, and campaigns.
• Drive our organic search growth strategy including managing an external copywriter and SEO agency.
• Work closely with CRM to develop an ongoing lifecycle communications strategy to encourage activation and usage of our products amongst our existing book of customers in line with company targets.
• Develop proper tracking for growth KPIs and ROI and continuously monitor and report progress against them.
• Proactively problem-solve, identifying and confidently mitigating any risks, issues, or control weaknesses that arise in your day-to-day.

What we're looking for

• 5+ years of leadership experience in growth and/or product marketing or experience working for a start-up/scale-up as the sole responsible individual for growth; experience in a high-growth organization highly valued.
• High energy, driven, and an organized self-starter whilst being adaptable and flexible, and focused on outcomes.
• Strong focus on the customer, ability to understand customer data deeply, and translate customer needs into a compelling proposition.
• Strong ownership mentality and proven ability of successfully leading complex initiatives involving a broad range of stakeholders, from ideation to implementation.
• Proven track record of delivery with the ability to operate strategically whilst remaining hands-on and leaning in wherever needed.
• Ability to extract and use relevant data to drive continued hypotheses-based experimentation and robust, fact-based strategy and initiatives.
• Ability to drive decisive actions that result in measurable outcomes through balanced judgement, excellent strategic thinking, quantitative skills, and logical reasoning.
• Passionate about Funding Circle's mission and values - agile, collaborative, creative, great to work with.
• Understanding of credit, payment, and B2B products and marketing, underlying profitability metrics & product profitability drivers highly valued.

At Funding Circle we are committed to building diverse teams so please apply even if your past experience doesn't align perfectly with the requirements.

Why join us?

At Funding Circle, we celebrate and support the differences that make you, you. We're proud to be an equal-opportunity workplace and affirmative-action employer. We truly believe that diversity makes us better.

As a flexible-first employer, we offer hybrid working at Funding Circle, and we've long believed in a 'best of both' approach to in-office collaboration and non-office days. We expect our teams to be in our London office three times a week.

A few highlights:

• Health: Private Medical Insurance through Aviva, Dental Insurance through Bupa, and access to free online therapy sessions.
• Wealth: Free mortgage advisor partnership and discounts across numerous retailers.
• Development: Dedicated annual learning allowance and full access to internal learning platform.
• Lifestyle: Wellhub (for fitness discounts), Electric Car Scheme, and more!

And finally, we have award-winning parental leave policies supporting parents through enhanced maternity, partner, and adoption leave.

Ready to make a difference? We'd love to hear from you.