Head Of Marketing (Maternity Cover)

Role Overview

Key Responsibilities:

1. Strategic Planning: Further develop as necessary and implement a comprehensive marketing and communication strategy that aligns with HCML’s strategic growth initiatives and objectives. Collaborate closely with the Senior Leadership Team and Operations to align marketing efforts with our business unit objectives and wider company goals.
2. Campaign Development and Management: Plan, execute, and oversee marketing campaigns to drive brand awareness and lead generation. Identify opportunities to engage new prospects and build a strong marketing pipeline to ensure a sufficient top of funnel audience. Ensure effective lead nurturing through to strong conversion rates. Expand market share.
3. Public Relations: Own HCML’s PR and communication strategy, working with external PR agency to develop thought leadership and timely press releases to ensure we are continually present in the key publications of our target audiences.
4. Brand Management and Messaging: Focus on the effective communication of our values, propositions, and promotion of services to enhance our brand perception across the marketplaces we operate in.
5. Content Strategy and Creation: Develop, implement, and refine a content strategy to create meaningful and impactful content that drives business success. Collaborate with SMEs and other stakeholders within the business to produce high-quality marketing materials, including blogs, whitepapers, awards, and social media posts. Lead on the development of yearly research.
6. Digital Marketing: Lead the ongoing development of the HCML website and coordinate the integration of acquired company websites. Develop and oversee comprehensive SEO strategies to enhance online visibility, drive organic traffic and conversions. Develop and manage effective PPC campaigns to maximize ROI and drive targeted traffic. Plan, create, and manage engaging social media content.
7. Events Management: Develop and host HCML events and coordinate trade event sponsorship, exhibits, and speaking opportunities.
8. Budget Planning and Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
9. Performance Analysis: Monitor and analyze the performance of marketing campaigns, using data to inform future strategies.

About the Role

Head Of Marketing (Maternity Cover)

Location: Croydon/Hybrid

Status: £45k - £50k

Reports to: Chief of Revenue

As Head of Marketing (Maternity Cover) at HCML, you’ll be responsible for developing and executing the marketing and communication strategy to strengthen HCML’s brand and market positioning in line with its strategic goals. You’ll work closely with the Chief Revenue Officer and take on a broad set of responsibilities across brand building, content strategy, and growth initiatives. This is a hands-on role involving dynamic campaign creation and implementation to increase brand awareness, lead generation, and customer retention/growth; managing public relations; brand management; advertising including PPC and social; events; website development, management and SEO; social media strategy; collateral development; and both internal and external communications.

This is a maternity cover position for up to one year.

Benefits

• 25 days annual leave
• Your birthday off
• 6% company pension contribution
• Bike to Work Scheme
• Medicash Health plan
• Enhanced Maternity/Paternity/Adoption and Shared Parental leave
• 2 voluntary days per year
• Long Service Awards
• Employee Wellbeing Seminars
• CPD opportunities
• Professional memberships paid for (role dependent)

Essential Skills Qualifications:

Education: Bachelor’s degree in Marketing, CIM qualified.

Experience: Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role. Background in healthcare marketing desirable.

Skills: Strong leadership and team management skills, excellent communication and interpersonal skills, proficiency in digital marketing tools and platforms, and a proven track record of designing and implementing B2B and B2B2C marketing strategies.