Content Director

Role objective:

The Content Director will guide and manage the day-to-day responsibilities of the Content Marketing Team which sits at the heart of Berkeley’s ever-evolving development as an integrated agency.

This role requires a thorough understanding of managing multiple content workflows from concept to execution, a passion for innovative content creation, and proven experience in supervising a small but highly versatile team.

The ideal candidate will possess brilliant organisational skills, exceptional creative flair, and bring passion and team spirit to business meetings, pitches, and client brainstorms.

Being responsible for planning, managing, and monitoring all content activities within the Content Marketing Team calendar, your role will involve determining a client’s initial creative direction, schedule, and scope, and then ensuring all content deliverables meet the highest standards of quality and creativity.

Setting the example for storytelling and content excellence within the agency, the Content Director will work closely with the Head of Content to develop new business opportunities and implement content initiatives and services. You will also provide insight, intelligence, and strategic direction for the Content Marketing Team to fulfil both client and company objectives.

The Content Director will work alongside the agency’s PR teams to manage client expectations and communicate to each stakeholder at every step of a content project, thereby maintaining successful relationships and quality service delivery.

Above all, you will be passionate, creative, and committed.

Key responsibilities:

• Full responsibility for planning, managing, and monitoring all content activities within the Content Marketing Team calendar, ensuring timely and high-quality delivery.
• Oversee deliverables, deadlines, and day-to-day responsibilities.
• Ensure all content activities meet the highest standards of creativity.
• Set performance goals and mentor individual team members. Make sure Berkeley’s business goals, values, operating objectives, and standards of performance are clearly communicated and understood through direct line management.
• Plan, develop, and oversee the execution of content strategies to support business objectives for clients within agreed timescales and budgets.
• Foster and maintain client relationships, as well as internal teams and the wider agency, by functioning as a senior source of content counsel across the business.
• Project manage client content development, acting as a driving force to ensure the agency and all teams involved deliver on client expectations.
• Having achieved the first level of Storytelling accreditation, Berkeley’s storytelling philosophy will be second nature in written and verbal work. Promote Berkeley’s Storytelling Academy with a view to achieving additional revenue through the Academy.

Key skills:

• Organisational brilliance and exceptional project management skills are essential.
• Strong leadership, communication, and team management skills.
• A collaborative mindset with the ability to motivate and inspire team members.
• Proven track record of developing and creating content that meets the highest standards of quality.
• A solid understanding of B2B content marketing.
• An entrepreneurial mindset, along with the ability to find smart ways to solve problems.
• Enhanced 'people skills' - able to adapt to a range of audiences both internally and externally.
• Ability to find creative and compelling stories through research, or when there is no news.
• Excellent project management skills - displaying autonomy and accountability.
• Self-motivation and a persuasive manner.
• Proven spoken and written communication skills across a variety of areas.
• Consistent professional outlook.
• Proven presentation and negotiation skills.

Our benefits:

• Every member of the team gets CPD-accredited Storytelling Academy training.
• Comprehensive induction programme.
• Travel Allowance.
• 21 days holiday, rising 1 day per year up to 5 years of service (26).
• An extra day’s holiday on your birthday.
• Flexible, hybrid-working role.
• Pension.
• Private Health Care.

Berkeley is committed to applying its equal opportunities policy at all stages of recruitment and selection processes and values the differences that a diverse workforce brings to the Company.