Associate Creative Director

Influencer Ltd; London; On-site; GBP 125,000 - 150,000

Job description

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title: Associate Creative Director

Reporting of the role: This role reports to Executive Creative Strategy Director

Overview of the job:

In this exciting role you will be working alongside Associate Strategy Director and supporting the Executive Strategy Director in delivering best in class social creative for our clients.

From delivering brilliant conceptual creative thinking that inspires clients, through to utilising social platform formats in interesting and groundbreaking ways to achieve success within briefs and delivering proactive content opportunities for clients and prospects, this role will be deeply embedded in social content and culture, and know how to use it to deliver content that cuts through with creators. The successful candidate will be able to demonstrate their ability to ideate creative that audiences want to consume, creators are excited to make, and brands want to buy.

3 best things about the job:

• You will get to steer the creative direction of influencer content for a wide variety of the worlds biggest brands and advertisers.
• You will be supported by an enthusiastic and talented team, across capabilities within strategy, production and content distribution.
• You’ll be able to scale your thinking across broader conceptual creative to more tactical executions, steering creative input from the team where needed.

Measures of success:

In the first few months, you would have:

• Worked with the Executive Creative Strategy Director to assess and improve our creative processes and SLAs.
• Delivered creative ways of working and workshops with each of our client service teams to help set the pace for creative thinking across the organisation.
• Contributed outstanding creative thinking and ideation to a number of pitches and seen your work come to life as high performing creator content on social.

Roles & Responsibilities:

• The Associate Creative Director will deliver best-in-class, social-first creative that inspires Influencer’s clients to partner with creators in new and exciting ways.
• Take broader ATL creative platforms and translate them into the influencer sphere in an authentic way that resonates with creators and audiences alike.
• Ideate and bring to life creative content executions across all leading social networks, with a specific emphasis and experience working across TikTok, Instagram and YouTube.
• Work closely with the Associate Strategy Director to answer client briefs, working with strategy and insight functions to generate creative that delivers on client goals.
• Deliver creative excellence in the content output across key clients, ensuring that content matches the standards that were pitched. Provide constructive creative feedback both internally and externally.
• Ensure our creative concepts are grounded in the reality of audience need, platform capability and production and budget restraints.
• Lead creative brainstorms both internally with multiple stakeholders, and externally with key clients.
• Effectively run a mid-sized, diverse team with multiple direct reports. Able to inspire your team to develop and refine creative ideas.
• Comfortable communicating with senior stakeholders both internally and externally - talking to clients, pitching and presenting work.

What you will need:

• A digital native with a history of creating socially led branded content.
• Solid communication, organisational and time-management skills - Ability to manage competing priorities and workloads.
• A self-starter, doesn’t need to be told what to do/what needs to be done and is a proactive project manager.
• Experience of social content ideation, generation and production. Across TikTok, Instagram and YouTube.
• Collaborative spirit, able to work across many functions and build rapport quickly.
• Broad conceptual thinker with the ability to ground ideas in realistic social content executions.
• Experience delivering impactful creative based on tangible insights.
• Ability to communicate a creative vision both internally to the team and externally among clients and key stakeholders.
• Ability to scale thinking at multiple levels, from conceptual to more tactical.
• 5-7 years experience leading creative at a creative or digital agency.

A few of our core benefits:

• Private Healthcare through Vitality.
• Wellbeing support through Vitality including EAP & Mental Health cover.
• 25 days of Annual Leave (+ Bank Holidays & the Christmas period off, which can be flexed to your needs).

For more information on our benefits, perks and what makes us unique, please visit our website here.

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.