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AdTech Analytics Lead

Metrica Recruitment

Greater London

On-site

GBP 40,000 - 60,000

Full time

30+ days ago

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An established industry player in online betting and gaming is seeking a skilled professional to manage tracking and marketing tagging systems. This role is pivotal in ensuring accurate data collection and reporting through collaboration with various teams. You will implement data layers, manage tag management systems, and perform audits to maintain quality standards. Join a vibrant company culture in central London, where your expertise will contribute significantly to the success of marketing strategies and data-driven decisions. If you have a passion for digital marketing and analytics, this opportunity is perfect for you.

Minimum 3 years’ experience in digital marketing implementation or web analytics.
Proven experience with tag management systems and data layer implementations.

Set up and manage tracking and marketing tagging systems.
Implement and document data layers and support data collection integration.

Digital Marketing Implementation

Web Analytics

Data Layer Concepts

Tag Management Systems

Collaboration Skills

Google Tag Manager

Google Analytics

Facebook CAPI

A prominent player in the world of online betting and gaming operates in several regulated markets worldwide, with a vibrant headquarters in central London and a dynamic company culture.

The Role

Your main responsibility will be to set up and manage tracking and marketing tagging systems. You will also be responsible for implementing and documenting data layers and supporting data collection integration, such as Facebook CAPI and Google Enhanced Conversions.

This role requires close collaboration with marketing, product, and country teams to ensure accurate data collection and reporting. Additionally, you will contribute to the design of analytics and media tracking specifications and perform audits and quality assessments.

The Candidate

Minimum 3 years’ experience in digital marketing implementation, web analytics, or a similar role.
Proven experience with tag management systems and data layer implementations.
Proficiency in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics), and data layer concepts. Experience with Facebook CAPI and Google Enhanced Conversions is highly desirable.

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