SEO Content Executive

Wild PR; Sheffield; Remote; GBP 25,000 - 45,000

Job description

Wild PR Sheffield, England, United Kingdom

SEO Content Executive

As Wild’s SEO Content Executive, you will work closely with the Marketing Communications Director to analyse the SEO performance of our clients’ websites, make strategic recommendations, and create content that converts.

You will also work alongside wider team members to ensure that we maximise opportunities by providing an integrated approach to our services to maximise ROI for our range of clients.

We seek an effective communicator confident enough to present ideas, results, and analysis to clients when needed, and has the ability to communicate with colleagues to drive ideation and progress.

Specific Role Responsibilities include:

• Develop and implement SEO focused content that drives relevant traffic to our client’s websites across their landing pages and blogs.
• Consider SEO best practice and user experience when crafting content to deliver on the clients' objectives.
• Research into client keywords and their competitors to undertake a strategic approach to content creation.
• Working closely alongside the Senior PR Manager to provide insights to support the creation of PR campaign briefs to outline measurable objectives e.g. current keyword performance and develop an integrated strategy for onsite and off-site activity.
• Regular review of content performance to identify opportunities for further optimisation, content removal, or utilisation across other platforms.
• Undertake client and competitor keyword research to support ideation.
• Measurement of content performance in monthly client reporting.
• Monitor industry trends and consider how these can support your client’s strategies, e.g., trending search topics such as EEAT and topical authority.
• Present industry updates to the internal team to ensure best practices across the agency.

Wider Role Responsibilities include:

• Liaising with clients to ensure timely updates and management of accounts, in particular requesting information well in advance of deadlines.
• Ensuring project management tools, such as Productive, and housekeeping on client folders and documentation are up to date.
• Having accountability for understanding client strategies and deadlines.
• Undertake at least one weekly backlink review for client coverage, which may have been missed on media monitoring.
• Competitor analysis to support the ongoing performance of client accounts.
• Working alongside the Social Media Manager to maximise driving traffic to onsite content.
• Support across the wider team where necessary to achieve client deliverables.
• Continued optimisation of meta information and internal linking for Wild PR.

Learn and grow at Wild

Every staff member receives one day per month to devote to continued professional development, plus a personal £500 annual allowance to dedicate to their own development journey.

We actively encourage staff to engage with the industry to grow and develop their skills and share our learnings daily. We ensure this knowledge is put into practice to enhance the service we deliver and, in turn, support your personal progression.

About you

You will be a confident communicator who can articulate your recommendations, supported by your knowledge and expertise of SEO best practices.

• At least two years of experience in an SEO/content-related role.
• Google Analytics & Google Search Console experience is a must (certifications desirable, but can be provided by Wild).
• Experience using SEO tools such as SERanking, SEMRUSH, Ahrefs, Screaming Frog.
• Ability to analyse data and refine strategy based on results.
• Excellent written skills as the role will involve a primary focus on content writing.
• Proven experience of adaptable writing style for different clients.
• Demonstrable results in spotting trending topics and acting upon them.
• Agility and flexibility to work in a small, fast-moving team.
• Proactive, driven and have the confidence to communicate these ideas with the client services team and directly with clients.
• You have drive and ambition for progression.

Location and working hours

Wild PR is a remote-first business with co-working space available at HUB26 (Cleckheaton, West Yorkshire) and Landing Pad (Sheffield Olympic Legacy Park, South Yorkshire).

However, we expect the successful candidate to be within commuting distance of these locations. The role will also entail visits to client sites to create content.

Our standard hours are 37.5 hours per week, and we offer flexible working arrangements to enable you to make the most of your career and personal commitments.

Package

• Company health care plan through Vitality includes a personal healthcare fund that covers dental and optical costs and various other perks, including a Headspace subscription, weekly Caffe Nero, cinema tickets and more.
• 25 days holiday plus bank holidays, increasing with length of service.
• £500 personal training budget, on top of wider company training activity.
• 1 training day per month to boost industry knowledge and CPD.
• Access to industry events.
• Remote first working with the ability to co-work at our Hub26 (Cleckheaton) and Landing Pad (Sheffield) locations with complimentary refreshments.
• Hub26 membership includes gym and spa access, whereas Landing Pad offers discounted rates at onsite sports and wellbeing facilities.
• Free parking at both sites. Sheffield location on tram network.
• Flexible working (hours and working remotely).

Applying for the role

Applications should be directed to Katrina Cliffe (Founder and Managing Director) via [e-mail].

EQUAL OPPORTUNITIES

We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.