Sr. Director Analyst, Enterprise Marketing Leadership and Strategy (Remote-UK, Remote-Ireland)

Senior Director Analyst, Marketing Leadership and Strategy

Gartner is seeking an Analyst that will change how CMOs deliver business impact.

About This Role:

Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Research and Advisory sector, establishing oneself as a credible voice within their designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

This role sits within Gartner’s Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs, this role will focus on Marketing Leadership and Strategy, specifically Marketing Strategy Development and Functional Leadership and Collaboration, as well as Marketing-led Innovation and Transformation, including GenAI, as connected levers to harness such disruptions to their advantage. Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on how to:

Marketing Strategy Development

• Lead the development and delivery of marketing strategic plans that align marketing strategies, objectives, activities and resources to the enterprise vision, goals and strategic outcomes.
• Prove and articulate the value of marketing to the enterprise to increase understanding of marketing’s role, show its impact to enterprise priorities, and secure budget and resources.
• Build and execute marketing strategies that are resilient to change and deliver value, specifically demonstrating marketing impact on and accountability for business growth.

Functional Leadership and Collaboration

• Define the role of the CMO and the marketing function inside the enterprise and lead the marketing function to deliver improved results against its objectives and generate tangible business value.
• Define and establish the role of marketing in cross-functional initiatives, including fostering effective partnership and trust-based relationships with other CxO, functions or departments.
• Drive effective coordination and collaboration in and outside of marketing, identifying and taking action to avoid pitfalls that lead to dysfunctional collaboration or serve as obstacles to collaboration.

Marketing-led Innovation and Transformation

• Define and establish marketing’s role in leading or contributing to the organization's innovation or transformation initiatives, including aligning resources and ensuring a sustainable approach.
• Present AI plans to the Board or senior leaders, shape and influence enterprise AI and go-to-market strategies, support dynamic business strategies that leverage AI driven capabilities.

What You Will Do:

• Deliver high-quality actionable advice to an executive client audience through a variety of media.
• Write evidence-based content that is clear and actionable.
• Create and deliver presentations for webinars and other client-facing Gartner events.
• Track and work closely with vendors, market trends, emerging technologies and practices to remain ahead of the curve within the AI-driven marketing technology space.
• Deliver outstanding sales and service support to retain and grow the Gartner business.
• Build credibility as an industry expert to represent Gartner research, methodology and strategy.
• Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
• Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery.
• Be a mentor and a coach by supporting more junior team members.

What You’ll Need:

• Bachelor's degree or equivalent experience; Graduate degree preferred.
• 12+ years of relevant field or industry experience.
• An informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact.
• Extensive experience leading a marketing team, department or function and/or advising CMOs or senior marketing executives.
• Extensive experience leading development and execution of marketing strategies and aligning resources that drives enterprise growth.
• Experience as a CMO or senior marketing executive engaging with cross-functional leaders to develop strategic plans tied to organizational priorities.
• Hands-on experience with AI applications for Marketing teams, practical understanding of the use of AI and its potential impact on marketing operations, strategies, and talent.
• Experience building business cases for marketing strategies or plans, resources and budgets and demonstrating results, including measurable impact of marketing on business outcomes.
• Experience as a leader in marketing-led innovation and transformation efforts that impact people, process and technology.
• Demonstrated executive presence; can immediately establish credibility with executives and additional stakeholders.
• Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables.
• Demonstrate excellence in research and writing ability.
• Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions.
• Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges.
• Strong communication skills to explain complex concepts concisely and simply.
• Comfort presenting at large and small-scale speaking engagements.
• Strong business and financial acumen.
• Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team.
• Learning agile and adept with navigating highly matrixed environments.
• Ability to represent Gartner's research methodology and strategies effectively at all levels.