Marketing & PR Associate, Partner Territories

Ralph Lauren Corporation; London; On-site; GBP 150,000 - 200,000

Job description

Marketing & PR Associate, Partner Territories

Ref #: W158935

Department: Marketing

City: London

State/Province: London

Location: United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Working within the EMEA Marketing & PR department in London, you will learn to implement a regional Marketing & PR plan which is both brand appropriate but market right in order to acquire and secure the loyalty of our clients in our stores and online.

Responsibilities:

1. Participate in the elaboration of the seasonal Partner Territories Marketing & Communication strategy for your region (LATAM, Israel, Northern Africa & Eastern Europe).
2. Track costs & budget spends in the remits of your region.
3. Plan & Coordinate Marketing & PR initiatives in the regions within remit.
4. Track and analyze sales results, customer & competitors’ trends and purchasing habits.
5. Liaise with key business partners, event hosts, charities, PR agencies, stylists/editors, and RL departments, reacting quickly and efficiently to Marketing & PR related requests.
6. Coordinate gifting and POS material orders for wholesale and retail accounts.
7. Assist the Partner Territories Marketing & PR team in organizing all the logistics surrounding Marketing & PR initiatives and events:
1. Pre-event duties include briefing and printing invitations, coordinating translations, liaising with suppliers and other key event contacts, ordering gifts, booking catering, casting models, producing, and maintaining up-to-date guest lists and sending Event Precaps.
2. Post-event duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly presentations.
8. Manage Marketing & PR intern ensuring, amongst the intern’s responsibilities, that all daily, weekly and monthly PR monitoring and reporting are carried out correctly, thoroughly and by deadline.

Experience, Skills & Knowledge

1. Previous Experience: 2 full strategic cycles in a Marketing & PR assistant or coordinator role involving project management, coordination, and analysis work (FMCG, Fashion, CRM).

Person Specification:

1. Strong business sense and analytical capacity.
2. Creative thinking skills and pro-activity in bringing new ideas and concepts.
3. Curiosity and understanding of the luxury industry and competitors’ activities.
4. Detail-oriented with the ability to work well under pressure in a fast-paced environment.
5. Excellent communication skills, both verbal and written.