Senior Analyst - CRM

Internal use only - Grade F

About us

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About The Team

The role sits within the Customer Management team within the wider Marketing team. The role will support with the development of a customer centric CRM programme using data to determine who, when, how and what communications are sent to individual customers. Utilising the capability unlocked by the Zeta Marketing Platform to execute the programme and acting as targeting and testing SME, whilst providing analysis and recommendations for enhancements to the programme.

Day to Day Responsibilities

1. Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer and contact strategy of CRM & FS Marketing activity.
2. Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems to feed this process.
3. Support in the design & execution of segment level customer strategies that drive value growth.
4. Define ‘Test & Control’ methodology for tests that ensures results can be measured accurately and confidently to inform future strategy decisions.
5. Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme.
6. Work with Data Science to utilise advanced analytical tools, e.g. segmentation, modelling, AI and machine learning to drive improved campaign and strategy performance.
7. Support the delivery of Omni-channel messaging strategies using data to determine who, when, how and what communications are sent to individual customers.
8. Manage effective working relationships with key stakeholders across Customer Comms, FS Marketing, Finance & Data Intelligence.
9. Collaborate with Campaign Selections and Marketing teams to ensure campaign processes are effective and automated when possible.

About you

1. Strong numerical and analytical skills and with the ability to spot trends and opportunities in data to provide recommendations.
2. Ability to translate complex data into simple and concise formats that can be shared with colleagues across a wide range of disciplines and levels of seniority.
3. A level of understanding of how advanced analytical tools, e.g. segmentation, modelling, AI and machine learning can be utilised within strategies to drive improved performance.
4. Highly organised with a strong attention to detail and able to work under pressure to tight deadlines.
5. Experience in extracting and manipulating data in either SAS or SQL.

Some of our benefits

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews
• £1000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Up to 25% discount on Very.co.uk
• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our Talent Acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review, and then be in touch to move to the interview process.

For this role after meeting our Talent Acquisition Team you can expect a 2 stage process.

First Stage - Opportunity to meet the Team to find out more about the role and life working at Very.

Second Stage - A more detailed, technical interview which will likely include a task for you to present as part of the session.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.