Digital Director

Redefined Ltd; London; Hybrid; GBP 50,000 - 90,000

Job description

BRAND: Zenith UK
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

Our Commitment
Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Overview

As an Account Director, you will oversee one of Sky's priority business units-TV, Connectivity, or Content-playing a key role in shaping digital media strategy. You will act as the primary client contact, ensuring smooth day-to-day account management and execution of multi-channel media strategies across Paid Search, Paid Social, and Programmatic. Your role will involve working with senior stakeholders to develop and implement effective digital plans while ensuring high-quality campaign delivery and performance.

Responsibilities

1. Serve as the primary point of contact for clients on digital media planning and performance.
2. Manage and coordinate budgets across paid digital media channels.
3. Oversee campaign execution, ensuring strategic alignment and operational excellence across Paid Search, Paid Social, and Programmatic.
4. Work closely with channel specialists to refine and implement innovative media strategies.
5. Ensure high levels of accuracy in campaign activation, optimization, and reporting.
6. Identify opportunities for testing and innovation in the digital space and collaborate with teams to execute initiatives.
7. Support senior leadership in key client meetings, business reviews, and strategic planning.
8. Provide insights and recommendations based on industry trends to improve client outcomes.
9. Guide and mentor junior team members to enhance performance and career development.

Qualifications

1. Proven experience in digital media planning or account management, ideally at an Account Director level.
2. Strong background in performance marketing across Paid Search, Paid Social, and Programmatic.
3. Excellent client relationship management skills with the ability to navigate multiple stakeholders.
4. Strong analytical and problem-solving skills, with the ability to translate data into strategic recommendations.
5. Experience managing large, complex accounts with multiple priorities.
6. A proactive and solutions-focused approach to campaign management and team collaboration.

Must Have:

1. Extensive prior experience in a digital focused planning role, with proven experience in project management and strong digital performance knowledge across Paid Search, Programmatic & Paid Social.
2. Strong leadership and communication skills, ability to engage with multiple client contacts & internal team members.
3. Well versed in receiving and responding to client briefs with clear KPIs and digital media strategies.
4. Ability to build relationships with 3rd parties and working collaboratively with all stakeholders.
5. Operational experience working on large complex accounts with numerous products, stakeholders, goals and priorities.
6. A critical thinker in your day-to-day and able to operate independently to solve challenges and navigate novel situations. Be solution driven, innovative and proactive with how you manage planning & operational processes.
7. Be strategic and commercially minded in planning goals for your teams, as well as being able to shape and develop paid media strategy with client's business goals in mind.

Additional information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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