Planning Manager

Fuse; London; On-site; GBP 60,000 - 80,000

Job description

About the Role:

We are looking for a Global Planning Manager to work on our Sanofi account at PHD EMEA in London. Sanofi is undergoing a creative revolution, seeking to dramatically elevate the creative output of their marketing. This makes it a very exciting time to be part of the team, as we evolve our & Sanofi’s approach to modern, brand building communications.

The successful candidate will be a natural people person who thrives working collaboratively with others and taking a ‘workshop’ approach to building global recommendations. You will need to understand the mechanics of media, both digital and non, and to be able to think & talk confidently about a full media mix.

In particular, this person will support one of two Global Strategy Directors in defining communications strategy for 3 priority global brands. You will be expected to be client-facing, with the support of the Global Strategy Director.

Key Responsibilities:

• Provide category trends, competitive, consumer and media landscape understanding, analysis and insight to inform global brand strategies.
• Support the strategy work for 3 Global brands, managing timelines and prioritization.
• Collaborate with the other Planning Manager, 2 Strategy Directors & Global Strategy Lead to share cross-brand learnings and ensure we are elevating the Global Brands.
• Support and contribute to global initiatives such as media planning playbooks and best practice planning principles.
• Cascade Global brand strategies to Zone/Markets and consult, support and oversee Supercharged Media Planning (implementational planning process).
• You are indirectly accountable for the quality of output from local markets and will be expected to have good visibility into the work and put in place measures and interventions to improve output (both Global and local brands).
• Build a relationship with strategy resources in all markets and implement a highly effective and rewarding community which supports curiosity.
• Have your finger on the pulse of the industry, competitor activity and consumer behaviour, always on the lookout for opportunities.
• Have an informed POV on all aspects of consumer marketing from innovative opportunities such as Attention planning and Responsible Media.

What You’ll Need to Succeed:

• Media strategy and/or media planning experience; integrated experience strongly desired.
• Knack for linking business goals with strategic executions.
• Proficiency in media terminology, media math, calculations and KPI development.
• Strong ability to have intelligent conversations about data and measurement.
• Effective communication skills.

About the Agency:

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. We continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

https://www.phdmedia.com/