Tourism Marketing Summer Student

Perth County; Stratford-upon-Avon; On-site; GBP 40,000 - 60,000

Job description

Summer Student Employment Opportunity

Position: Tourism Marketing Summer Student

Start Date: May 5, 2025

Employment Status: Summer Student (up to 16 weeks)

Reporting To: Director of Economic Development and Tourism

Union Affiliation: Non-union

Posting Date: March 27, 2025

Closing Date: April 7, 2025 at 8:30 am

Contract Duration: May 5, 2025 – August 29, 2025

Position Summary:

Perth County is recruiting for the position of Tourism Marketing Summer Student to assist the Tourism Officer with implementing various strategic marketing campaigns and tourism promotion initiatives to stimulate Perth County’s visitor economy. This role will also support tourism marketing efforts through social media management and content creation.

Primary Responsibilities:

1. Create engaging content for Perth County Tourism’s social media accounts and website, including photos, videos, graphics, etc.
2. Write and blog posts to promote Perth County destinations and experiences.
3. Monitor analytics and outcomes of social media and online campaigns.
4. Provide marketing support to promote local businesses, destinations, and events.
5. Actively provide support for special projects including tourism media campaigns, experiential tourism development, agritourism projects, etc.
6. Liaise with residents, visitors, local operators and businesses as required.
7. Distribute marketing materials such as the Tourism Brochure and Farm Gate Map to businesses around Perth County.
8. Provide a range of information on local resources, amenities, activities and events to visitors.
9. Enhance the overall online presence of the Perth County Tourism brand.
10. Other responsibilities as assigned.
11. Ensure that Occupational Health and Safety practices and County of Perth policies and procedures are adhered to; wear any personal protective equipment required to ensure personal safety and report any known hazards and/or incidents in the workplace to immediate Supervisor.

Qualifications:

1. University or College student with interest in digital media, marketing, public relations and tourism.
2. Exceptional verbal and written communication skills.
3. Excellent interpersonal skills and professional ability to interact with the public.
4. Strong technology and digital marketing skills.
5. Ability to multi-task and establish priorities.
6. Ability to work independently with minimal supervision as well as work collaboratively in a team environment.
7. Expertise with social media platforms including but not limited to Facebook, X, Instagram and YouTube.
8. Must possess a valid driver’s license and have reliable access to a vehicle.

Shift: Monday to Friday, 8:30 am to 4:30 pm (35 hours per week). Occasional work during evenings and weekends may be required.

Hourly Rate: $18.73

Those interested may submit their application online at www.perthcounty.ca/employment by April 7, 2025 at 8:30 am. Interviews may commence as qualified applications are received.

Interviews may be done virtually.

Eligibility for Summer Student Employment:

• Be a full-time secondary or post-secondary student at an accredited institution.
• Be recognized as having a full-time status by their academic institution while applying for school vacation, practicum or work term, or planning to return to full-time studies in the next academic term.
• Be in their final year of study and not planning to return to full-time studies, but still eligible for summer student employment until they graduate.

Students participating in education and retraining programs at the post-secondary level, though not full-time students, are eligible for related summer student employment opportunities, where appropriate.

We thank all applicants for their interest and advise that only those candidates selected for an interview will be contacted. Personal information is collected under MFIPPA and is used to determine eligibility for potential employment. The County of Perth is an equal opportunity employer. Accommodations are available for all parts of the recruitment process. Applicants need to make their needs known in advance.