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An established industry player is seeking a Senior Brand Manager to lead marketing efforts across all restaurants. This role involves overseeing the marketing and communication strategies, ensuring brand consistency, and developing impactful promotional campaigns. The ideal candidate will have extensive experience in brand marketing, a strong analytical mindset, and the ability to manage multiple projects effectively. Join a dynamic team that values creativity and strategic thinking, and play a key role in driving brand growth and customer engagement. If you are passionate about marketing and ready to make a significant impact, this opportunity is for you.
First, let’s talk careers. When it comes to moving forward, we’ve got your back.
We’re growing fast, so we’ll make sure you have everything you need to learn, grow and develop with us.
But that’s only just the beginning. We want you to get a taste of the good stuff too, so you'll also be able to make the most of:
Are you someone who works in QSR or retail, working as a Retail Marketing Manager, Shop Marketing Manager, In-Restaurant Visual Merchandiser or similar? If so, this opportunity is perfect for you!
Reporting to the Head of Brand and Communications, with a dotted line into the digital team, the Senior Brand Manager oversees the marketing and communication plan for all BK restaurants including digital touchpoints. They are responsible for the development and execution of the brand vision, strategic plan and innovation agenda across all in-restaurant comms (with the support of a direct report).
They will be accountable for the in-restaurant strategy to help elevate the brand and drive footfall and sales in line with key commercial objectives throughout the year.
The role will develop and manage creative plans for product launches and key calendar moments. They will be responsible for the development of all in-restaurant visuals, overseeing the food photography shoots and rollout of key visuals across all channels.
The Senior Brand Manager will manage and be the key contact for the design and print agencies.
This role will be responsible for working with key stakeholders from the property and operations teams to develop the permanent in-restaurant signage and oversee local marketing requests (for in-restaurant comms).
They will also be accountable for the collation and cascading of all kit communications to restaurants.
As part of the brand and comms team, the role will manage brand consistency across all relevant touch points and ensure the customer experience is at the highest standard.
The role will be expected to develop deep customer insights and translate them into effective brand positioning and high impact promotional campaigns, whilst ensuring alignment to the larger global direction of the BK brand.