Creative Account Manager Hybrid Remote , London, England

CREATIVE ACCOUNT MANAGER (ACTIVE TEAM)

Reports to: Head of Active – OOH Creative Solutions

Location: GroupM, Rose. Court, 2 Southwark Bridge, London SE1 9HS

Introduction: Are you a creative mind with a passion for innovative out-of-home advertising? Do you thrive in a collaborative environment and have a natural curiosity for how and why advertising appeals? Are you interested in emerging trends and technologies? Active, the award-winning creative arm of Group M OOH, is seeking a Creative Account Manager to join our dynamic team.

Group M OOH is the UK’s #1 specialist Out of Home (OOH) agency. We work with more of the UK’s leading brands (Tesco, Warner Bros, Coca-Cola etc) and agencies than anyone else. We’re a diverse group of passionate experts united in our devotion to one medium.

We’ve entered a new era for OOH, one defined by significant growth, disruption, and tech innovation. We’re leading the industry through this change and deliver outcomes that are human, inspiring, and effective.

Our company values - agility, integrity, innovation, passion and focus - demonstrate how we build relationships and conduct business. Our world is changing, and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for curiosity and change, that can live our values and help transform our business and the wider industry.

Active is an award-winning, full-service in-house creative and delivery team. We believe OOH is the Home of Creativity due to the sheer breadth of opportunities on offer. Active works with all GroupM clients, media agencies, creative agencies and planning teams to inspire, educate, develop and project manage creative OOH campaigns.

Job Description

As a Creative Account Manager, you’ll be creating and executing top quality creative work for some of the world’s biggest brands. You’ll work across a wide variety of disciplines including special builds and installations, dynamic digital OOH campaigns, exciting experiential activations, beautiful street art, PR stunts and anything else you can think of.

You’ll be responsible for answering incoming briefs, participating in brainstorms, managing client relations and selling in creative executions to our clients. You’ll get to bring your ideas to life by booking and delivering through the full project management process, from ideation to implementation.

Key responsibilities:

1. Promote creative OOH solutions to clients and agencies and identify opportunities for driving new revenue
2. Deliver effective creative responses for clients and agencies that show understanding of their challenges
3. Build good relationships with clients, agencies, media owners and Active partners
4. Present creative proposals and inspiration and innovation sessions across internal and external platforms
5. Be comfortable quoting on activations and fully scoping out projects ahead of booking
6. Take ideas from conception to booking and production stage
7. Ensure the compilation and management of Scope of Work documents
8. Deliver the highest standards of communication, diligence and attention to detail to ensure projects run smoothly, on time and to budget
9. Update internal databases as required
10. Work with planning teams to ensure they are delivering effective OOH solutions for clients
11. Keep abreast of vendor news and form an opinion
12. Grow industry knowledge through internal training, attending seminars, industry events and media owner presentations
13. Get involved in the wider business, helping with training, forums, agency initiatives, developing tools and systems, creative ideas, internal and external events etc.

Key Competencies (Skills, Knowledge and Experience):

Relationships

1. Build and maintain positive relationships with colleagues and clients
2. Strong client service skills – personable, credible and establishes trust
3. Manages others’ expectations
4. Resilient under pressure and works well to tight deadlines

Thinking

1. Curious, creative and ideas orientated
2. Good judgement and decision-making skills
3. Strong attention to detail
4. Good strategic understanding - considers the wider/bigger picture
5. Excellent problem solving, comes up with new solutions
6. Pro-active and thinks ahead
7. Demonstrates interest in future trends

Commercial

1. Able to convert opportunities into sales
2. Good numeracy

Communication

1. Strong presentation skills - confident and engaging style
2. Good written skills – good grammar, clear and concise
3. Good listening skills and emotional intelligence to read situations and people

People

1. Collaborative and supportive team player
2. Goes extra mile for colleagues and clients
3. Enthusiastic and keen to learn and develop

Organisation

1. Strong organisational skills and able to follow process
2. Flexibility and adaptability
3. Excellent multi-tasking skill
4. Ability to manage multiple stakeholder projects
5. Comfortable with ambiguity

Digital / Technical Skills

1. Good understanding and use of MS Office /Windows – Outlook, Excel, Word and PowerPoint
2. Able to use internal technical tools – picks up new technology and systems well
3. An understanding of how media channels work together, including social
4. Interested in innovation and tech

We’d really like it if you had:

1. GCSEs – to include English and Maths (7 and above), A-Levels or equivalent standard
2. Some media agency and/or direct client exposure
3. Knowledge of the OOH sector

Equal opportunities and flexible working

Group M is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. If you need assistance or an accommodation due to a disability, please email Zoe: Zoe.Oliver@groupm.com