Product Marketing Manager

Michael Page (UK); London; Hybrid; GBP 45,000 - 75,000; Full time

Job description

• Fantastic Opportunity for a Product Marketing Manager
• To join a scale up SaaS company

About Our Client

A SaaS company providing tech solutions to the professional services sector.

Job Description

1. Product Messaging & Positioning:

• Craft and refine compelling product messaging and positioning tailored to our target audiences.
• Ensure consistency and alignment with the company's brand narrative and value proposition.

2. Go-to-Market (GTM) Strategy:

• Lead the planning and execution of GTM strategies for new product releases and feature rollouts, including the creation of content such as marketing emails and social posts.
• Collaborate with product management, sales, solutions, and wider marketing teams to ensure seamless and impactful launches aligned with business objectives.

3. Sales Enablement:

• Equip the sales team with tools, presentations, and resources to effectively communicate product benefits and close deals.
• Create product-focused content, such as battle cards and pitch decks.

4. Customer and Market Insights:

• Conduct research to deeply understand customer needs, pain points, and behavior.
• Work with the Global Product Director to analyze and define the total addressable market (TAM) for your product(s) and identify growth opportunities.

5. Cross-functional Collaboration & Stakeholder Management:

• Work closely with product, customer success, and marketing teams to align strategies and ensure customer-centricity.
• Participate in monthly product board meetings with key stakeholders and advocate for the customer by bringing insights into product development and feature prioritization.
• Inspire and influence junior marketing team members by sharing best practices, demonstrating a passion for innovation, and fostering a collaborative culture.

The Successful Applicant

• Worked in a role that is solely focused on product marketing.
• Demonstrated experience in leading product launches and formulating effective marketing strategies.
• In-depth knowledge of product marketing within B2B SaaS environments; familiarity with technology solutions for the legal sector is advantageous.
• Proven ability to manage stakeholders and influence high-level decision-making.
• Outstanding written and verbal communication skills, capable of developing clear and persuasive messaging.
• Analytical approach with proficiency in interpreting data to inform strategic decisions.
• Skilled in utilizing customer relationship management systems, marketing automation tools, and analytics platforms.

What's on Offer

Hybrid working
Flexible working
Progression/promotion opportunities