TikTok Shop - Ascending Creator Manager, London

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Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

As part of the wider TikTok Shop UK Creator Operations team, the Ascending Creator team is responsible for growing our mid-tier creators, a growing pool of affiliates who produce consistent e-commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.

Key Responsibilities:

1. Build and maintain relationships with TikTok Shop Ascending Creators.
2. Assist creators in developing their e-commerce content strategy and audience growth plans through goal-setting, campaign and brand opportunities and key content/merchandise directions.
3. Monitor and analyse the performance metrics of creator campaigns and shoppable content, adjusting strategies as needed to optimise creator content and improve sales performance.
4. Work closely with cross-functional teams (e.g. Category, Product, Legal, Governance) to optimise processes, remove any friction to creator experiences and further support affiliate GMV growth.
5. Provide support and troubleshooting for technical issues that creators may encounter.

Qualifications

Minimum Qualifications
- 3+ years experience in creator management, affiliate marketing or digital/social media marketing.
- Strong analytical skills, with the ability to interpret performance data to drive creator growth plans.
- Excellent interpersonal, communication and negotiation skills; ability to build and maintain relationships with creators and cross-functional teams.
- A good team player, fast learner and open to challenges.
- UK market experience required.

Preferred Qualifications
- Familiar with TikTok and mainstream affiliate programs, e-commerce platforms; experience in content-based e-commerce is highly preferred.
- Strong connections with creators and talent agencies is advantageous.
- Knowledge and experience in live shopping may be beneficial.
- Quick learner, proactive and resilient, ability to cope well under pressure.
- Ability to manage ambiguity and thrive in a fast-paced working environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.