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Associate Digital Performance Director (Samsung)

Starcom

London

Hybrid

GBP 40,000 - 80,000

23 days ago

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Job summary

An established industry player is seeking an Associate Director to drive digital performance media strategies for a dynamic brand. This role involves collaborating with teams across Europe to innovate and execute impactful media solutions. You'll leverage your expertise in platforms like YouTube and TikTok, while leading client briefings and developing best practices. Join a collaborative environment that values creativity and proactive problem-solving, and make a brave play for your career with a company known for its commitment to employee growth and well-being. Embrace the opportunity to work with a top-tier client and make a significant impact in the digital marketing landscape.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Work Your World

Reflection Days

Help@Hand Benefits

Family Friendly Policies

Flexible Working

Great Local Discounts

Qualifications

  • Substantial experience in activation-focused roles with a strategic mindset.
  • Proven ability to manage multiple tasks and priorities effectively.

Responsibilities

  • Innovate and inspire digital performance media solutions.
  • Lead client briefings and regional digital campaign strategies.
  • Plan data-driven media campaigns across multiple channels.

Skills

Digital Performance Media

Project Leadership

Creative Problem Solving

Collaboration

Performance Digital Channels

Education

Experience in Activation-Focused Position

Tools

YouTube

Meta

Paid Search

TikTok

Job description

BRAND: Starcom
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make Brave Plays in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us are proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

The Client: Samsung

Hi there! We're Constellation, Publicis Groupe's global client team for Samsung. We're a multi-disciplinary team with ambitions of transforming marketing by putting people (including our consumers) first, and we're looking for new talent to work on one of Publicis Groupe's most prized clients, Samsung, a top-five-in-the-world company boasting an audience of over 1 billion people.

The Constellation team is made up of over 2,500 people from across 80+ markets working across disciplines including media, creative, digital, PR, technology, commerce and more. Our model is built to architect, build and orchestrate end-to-end experiences across paid, owned, creative and commerce.

Responsibilities

As an Associate Director, you'll be pivotal in advancing our agency's growth by working with one of our most dynamic brands. You'll collaborate with the Digital Director, crafting and executing digital performance media strategies across 26 European markets.

Key Responsibilities:

  • Innovate and inspire digital performance media solutions.
  • Lead client briefings and regional digital campaign strategies.
  • Gather digital trends and direct market reporting.
  • Identify digital knowledge gaps and develop toolkits/best practices.
  • Connect and collaborate with digital teams and global experts.
  • Plan data-driven media campaigns across multiple channels.

You'll drive the vision for Starcom's digital performance practices, ensuring best practices in strategy, planning, and execution on platforms like YouTube, Meta, Search, and TikTok. We seek someone passionate, adaptable, and confident in building relationships, ready to respond swiftly to market changes.

Qualifications

To thrive in this role, you should have substantial experience in an activation-focused position and be prepared to take on a more strategic and impactful role. Ideally having experience with a variety of channels such as Paid Search, YouTube, Meta, and TikTok. Additionally, we're looking for candidates who bring the following skills and expertise:

  • Agency Experience with Global/Regional Clients: Proven ability to work directly with international or regional clients in an agency setting, effectively managing multiple tasks and priorities as needed.
  • Strong Project Leadership: Exceptional organizational and leadership skills to ensure accuracy, efficiency, and collaboration within the team.
  • Autonomous Performance: A self-starter mindset with the ability to work independently and deliver best-in-class digital performance strategies and practices.
  • Creative Problem Solving and Proactive Attitude: A forward-thinking, can-do approach to producing outstanding results, particularly for high-profile clients like Samsung.
  • Collaborative Team Player: Experience contributing to an integrated agency environment, working seamlessly across media, data, and cross-functional teams.
  • Expertise in Performance Digital Channels: In-depth knowledge of performance-driven digital marketing strategies and a strong track record of delivering measurable results for DTC brands.

Ready to make a brave play for your career? Apply now!

Additional Information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

  • WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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