Senior Product Marketing Manager - Cambridge - PragmatIC Semiconductor

Description

Are you a seasoned Senior Product Marketing Manager? Pragmatic Semiconductor offers an exciting opportunity based at our head office on the Cambridge Science Park.

We are flexible regarding location, but prefer someone to be based from our Cambridge office.

Key Responsibilities

1. Product Positioning & Messaging: Develop and execute compelling product positioning and messaging to resonate with target audiences, align with customer needs, and differentiate from competitors.
2. Go-to-Market Strategy: Develop comprehensive GTM plans that align with product launch schedules and target customer segments, ensuring flawless integration with sales and marketing teams.
3. Market Research & Competitive Analysis: Lead market research and competitive intelligence efforts to identify opportunities and emerging trends based on Pragmatic Semiconductor's technology.
4. Critical Customer Perception: Focus on crafting and improving customer perceptions through messaging, content creation, and engagement initiatives.
5. Sales Enablement & Training: Collaborate with product management, sales, and demand generation teams to equip the sales organization with tools, content, and training vital to drive product adoption and sales success.
6. Demand Generation & Lead Tracking: Support marketing efforts by defining target segments, supervising market penetration, and monitoring lead generation metrics.
7. Cross-Functional Collaboration: Work closely with product managers, marketing team, sales, demand generation teams, and external partners to ensure alignment of product and marketing strategies.
8. Product Launch Support: Collaborate with product management to ensure marketing and sales efforts are synchronized with the product release timeline.
9. Continuous Improvement: Establish a feedback loop with customers, sales, and internal teams to refine product features and marketing strategies based on market dynamics.

Skills & Experience

1. Bachelor's degree or equivalent experience in Electronics Engineering.
2. 10+ years of industry experience with a track record of driving successful product positioning, messaging, and GTM strategy.
3. Semiconductor industry experience is essential.
4. Experience in market modeling for business cases and opportunity sizing.
5. Knowledge of working with or within semiconductor foundries.
6. Customer relationship management and sales enablement strategies expertise.
7. CRM systems experience.
8. Market analysis and competitive intelligence expertise.