Demand Generation Manager, Index

Morningstar, Inc.; London; Hybrid; GBP 40,000 - 80,000

Job description

The Group: Morningstar’s mission is to empower investor success. The Morningstar Indexes business furthers our mission by transforming Morningstar’s high-quality investment data, independent research and technological expertise to deliver unique, differentiated index products and services. We believe that investors have a choice, and we stand behind our commitment to being a positive catalyst for index industry change.

The Role: We are looking for a Marketing Manager who is eager to help us drive an integrated global campaign strategy designed to elevate market awareness; support scalable sales influence and enablement programs; and deliver demand generation campaigns that drive pipeline and revenue for Morningstar Indexes. This role works cross-functionally across the Marketing organization, Sales, Business Development, Customer Success, Partner, Product, and other teams. The ideal candidate will have a proven track record of delivering strategic, ROI-driven lead generation programs that materially impact the bottom line. This position will be based in London and hybrid office attendance is required.

Responsibilities

1. Refine Morningstar Indexes Demand Generation infrastructure, following established Morningstar frameworks.
2. Build strategic campaigns to meet pipeline goals for new and existing business with a focus on persona, industry and geography.
3. Oversee all promotional planning and execution of content-led thought leadership programs and materials.
4. Coordinate, scope, and identify resources needed to execute marketing programs designed to drive awareness, increase demand, and generate pipeline.
5. Work cross-functionally with various departments to execute integrated marketing campaigns.
6. Support virtual and on-site events and webinars with strategic campaign planning, promotion, execution, and follow-up.
7. Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders for recalibration.
8. Oversee and coordinate business unit marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiencies.
9. Ensure all programs are adhering to goal setting, ROI, and delivery of success.
10. Continuously refine lead qualification, nurturing, and segmentation strategies to improve conversion rates across all funnel stages.
11. Partner closely with Sales to improve targeting and develop campaigns that address specific customer pain points and market needs.

Requirements

1. 5+ years’ experience in B2B marketing with a strong emphasis on direct marketing and demand generation.
2. Extensive experience in creating and executing integrated campaigns, with a demonstrated track record of exceptional achievement in demand generation programs for financial services companies.
3. Strong project management skills and ability to use data to guide decision-making and resource allocation.
4. Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously.
5. Highly strategic, consultative player who can problem-solve, plan (think) and execute (do).
6. Experienced writer with the ability to adapt messaging across Institutional, Wealth and Retail audiences.
7. Ability to think outside of the box and innovate the art of marketing.
8. Proven track record managing multiple priorities with cross-functional teams.
9. Ability to articulate and present plans to sales leaders and executives.
10. Bachelor’s degree or equivalent work experience.

Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We’ve found that we’re at our best when we’re purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.