Value Marketing Manager, Cirium (Hybrid)

LexisNexis Risk Solutions; London; Hybrid; GBP 40,000 - 80,000

Job description

Value Marketing Manager, Cirium (Hybrid)

Apply locations UK - London (Bishopsgate) time type Full time posted on Posted 2 Days Ago job requisition id R88788

About the Business:

At Cirium, our goal is to keep the world connected. We are the industry leader in aviation analytics; helping our customers understand the past, present, and predicting what will happen tomorrow. Our mission is to transform the aviation industry by enabling airlines, airports, travel companies, tech giants, aircraft manufacturers, financial institutions and many more accelerate their own digital transformation. You can learn more about Cirium at the link below. https://www.cirium.com

About the Team:

We are a closely knit global team, keen on learning from one another, helping one another towards our common goals and challenging each other in a positive and supportive way to ensure we are continuously developing and growing as individuals. We pride ourselves on putting our customers’ first and foremost in everything we do, always forward thinking so that we provide the customer the best experience of Cirium.

About the Role:

This role offers a unique and exciting opportunity for a versatile marketer eager to leverage a diverse skill set. Reporting to the Head of Value Marketing, who oversees the Go-to-Market strategies and plans, and audience-focused marketing frameworks for Cirium, this position focuses on developing and executing plans to resonate with buyers, influencers and decision-makers. You will be responsible for crafting customer-centric messaging and supporting go-to-market initiatives to ensure Cirium’s solutions meet and exceed market expectations.

Job Purpose: Your purpose is to tell the value story to buyers, influencers and decision makers, develop and manage Go-To-Market plans. To achieve this, you will work closely with the following teams:

• Product: Work closely with Product Managers to ensure solutions are positioned and messaged the right way.
• Sales: Working closely with sales on how to roll out solutions with customers.
• Pricing: To provide input in the pricing of the Product/Solution portfolio, ensuring the right margin and tested with market.
• Strategy: Check are we going in the agreed direction and confirm whether our strategy is aligned to market feedback.

Responsibilities:

Go-to-Market Strategy Development:

• Collaborate with the Head of Value Marketing to develop and execute go-to-market plans that highlight the value of our offerings.
• Partner with cross-functional teams to ensure seamless alignment of value propositions with market needs during product launches.

Customer Personas and Audience Frameworks:

• Build and maintain comprehensive customer personas to better understand buyer behaviour, needs, and pain points.
• Map our product offerings to customer challenges, ensuring clear alignment between features and value.

Value Proposition Articulation:

• Develop compelling and differentiated value propositions for target audiences, market segments, and buyer personas.
• Provide insights and guidance to support business cases that clearly articulate the ROI and value of our products.

Market Research and Insights:

• Conduct market and competitor research to gather insights and inform value-driven marketing strategies.
• Identify emerging trends and opportunities to refine messaging and positioning.

Content Development and Messaging:

• Help create high-impact marketing materials such as whitepapers, presentations, and sales enablement tools that effectively communicate product value.
• Collaborate with content and creative teams to ensure messaging consistency across all channels.

Collaboration and Support:

• Work closely with marketing, product, sales, and customer success teams to support their efforts in communicating value to prospects and customers.
• Provide training and enablement tools to empower internal teams such as sales and solution consultants to effectively articulate our value propositions.

Requirements:

Experience and Knowledge:

• Considerable experience in value-based marketing, product marketing, or a similar role in the software/solutions/data/IT sector.
• Familiarity with aviation or travel market sectors is highly desirable.
• Proven track record in developing and implementing go-to-market strategies and value propositions.

Skills and Expertise:

• Strong interpersonal, presentation and communication skills, including exceptional copywriting and storytelling abilities.
• Proficiency in productivity tools such as MS Word, PowerPoint, Excel; new AI tools; and experience with CRMs and sales enablement platforms is a plus.
• Demonstrated ability to conduct and apply market research and customer insights.
• Strong organizational and project management skills with the ability to manage multiple priorities at once.
• SEO, writing, and editing expertise to support content marketing efforts.

Behavioural Competencies:

• Great attention to detail and a passion for translating complex concepts into actionable messaging.
• Collaborative mindset with a willingness to work across teams to achieve shared goals.
• Ability to influence and persuade internal and external stakeholders.

Why Cirium?

Cirium is the world’s most trusted source of aviation analytics, delivering powerful data and cutting-edge analytics to empower a wide spectrum of industry players. Equipping airlines, airports, travel enterprises, aircraft manufacturers, and financial entities, the company provides the clarity and intelligence needed to optimise operations, make informed decisions and accelerate revenue growth. Cirium is part of LexisNexis Risk Solutions, a RELX business, which provides information-based analytics and decision tools for professional and business customers.

Learn more about the LexisNexis Risk team and how we work.

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At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.

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