Marketing Manager

Marketing Manager who has strong digital marketing, including Paid Advertising / PPC experience with multi-channel and multi-market campaign management and copywriting skills is required for a well-established organisation based in Aberdeen Scotland.

SALARY: £32,000 per annum + Great Benefits (see below)

LOCATION: Hybrid Working from Home and either the Office in Aberdeen or Dundee – You will also attend Events and there is an expectation to attend the office when requested to do so, for either a working day or in-person meetings

JOB TYPE: Full-Time, Permanent

WORKING HOURS: 35 hours per week

JOB OVERVIEW

We have a fantastic new job opportunity for a Marketing Manager who has strong digital marketing, including Paid Advertising / PPC experience with multi-channel and multi-market campaign management and copywriting skills.

As the Marketing Manager you will be working closely with the Contracts & Commercial Manager and the Team Leaders to ensure the marketing strategy supports the organisation’s service to deliver on their contractual targets and further develops the brand.

Working as the Marketing Manager you will join a company with more than 35 years of knowledge that offers professional, personalised services to inspire change and have a positive impact.

DUTIES

1. Brand Management: Ensure brand consistency and messaging aligns with the identity and values of the organisation
2. Website Development: Project lead on design, creation of content working with an appointed supplier to deliver website improvement programme
3. Tender application support: Provide support and input into tenders and funding applications
4. Marketing Strategy: Create and execute the internal and external marketing strategy based on industry trends, SEO, target audiences
5. Campaign Coordination: Coordinating campaigns across departments and marketing channels
6. Content Creation: Generate content and updates for press releases, social media and website updates
7. Event Assistance: Administration and Coordination of events
8. Data Analysis: Report on Marketing performance through statistical analysis of campaigns, posts and events
9. Administrative Tasks: Manage marketing calendars, campaign timelines and team communications
10. Maintain good communication: Across the whole organisation and with all parties involved and work to capture case studies to tell the story whilst achieving agreed service standards to meet contractual agreements
11. Increase awareness: Establish and maintain strong media, political contacts and relationships with partner organisations to continue to raise the profile as a go-to organisation to provide expertise in their field

CANDIDATE REQUIREMENTS

1. Relevant degree or post-graduate qualification or equivalent significant experience
2. Experience with developing brands and website content is also favourable but non-essential
3. An experienced digital marketer with hands-on marketing experience of running successful paid campaigns
4. Proven understanding of managing a or a large public-facing organisation
5. Proven experience of developing and implementing successful multi-channel, multi-market campaigns which deliver to organisational objectives, targets and KPIs
6. Ability to write standout, engaging copy
7. Proficient in relevant campaign management and analytics tools such as Meta Business Suite, Ads Manager, Google Analytics, Google Search Console
8. Demonstrable experience of working with Email Service Providers and CRM systems (ie. Dot Digital)
9. Creative approach to problem solving
10. Communicates with credibility and authority to help others hit deadlines and fulfil briefs
11. Self-motivated, proactive and will run marketing as a service to internal clients
12. Experience with public relation strategies and the delivery of PR strategies is desirable

BENEFITS

• 35 Days Annual Leave (including public holidays)
• Have an extra day off for your birthday
• Have a day off to volunteer
• Auto enrolment pension

Plus more…

APPLY TODAY…

By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P12871