Paid Search / PPC Specialist (Google Ads)

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Paid Search / PPC Specialist (Google Ads), Remote

Location: Remote, United Kingdom

Job Category: Marketing & PR

EU work permit required: Yes

Job Views: 302

Posted: 11.10.2023

Job Description:

Experience: 4-5 years of experience in PPC

Client Facing: YES

Location: Fully Remote

Commitment: Full Time

What You Will Be Doing:

As a Google Ads Account Manager, you will take full responsibility for managing client accounts and ensuring they deliver exceptional performance, top-notch customer service, and high client satisfaction levels to improve retention rates. Your role as the Account Manager entails overseeing paid traffic, devising effective strategies, conducting tests, analyzing campaign results, and implementing optimizations across paid advertising channels, such as search, shopping, performance max, display, video, and retargeting.

Core responsibilities will include:

1. Plan account structure and generate ideas
2. Create optimized campaigns with compelling ad copy, targeted keywords, and account setup
3. Identify and solve challenges within accounts
4. Proactively manage and optimize accounts for growth and improvement
5. Manage bids, budgets, and campaign adjustments
6. Run search query reports and adapt keywords accordingly
7. Suggest next steps to improve campaign performance
8. Analyze campaign performance and key data with Google Analytics
9. Audit accounts as needed
10. Conduct keyword and competitor research
11. Set up and optimize shopping feeds
12. Collaborate with team members to align paid acquisition with other marketing initiatives

Your performance will be measured against key performance indicators (KPIs) for each client, and you will have the freedom to achieve the desired results independently. We rely on your initiative and proactive approach, with the full support of the team, to accomplish your goals.

Job Requirements:

Who We're Looking For:

We are seeking an experienced and highly motivated PPC Account Manager with a proactive attitude to join our team. The ideal candidate will possess a strong understanding of PPC advertising and a proven track record of achieving exceptional results.

Experience:

• Must have at least 4-5 years of experience in:
• Manage monthly budgets of $50k or more
• Proficient in Search Advertising platforms: AdWords, Bing, Yahoo
• Knowledgeable in Retargeting through Google, AdRoll, Criteo, and Facebook
• Familiarity with SEMRush/Spyfu for keyword research
• Experience with Video Advertising on YouTube
• Ability to optimize Shopping Feeds and manage Shopping Campaigns
• Proficient in Google Analytics/Google Tag Manager

Required Skills:

• Achieves or exceeds client goals
• Proven ability to scale paid traffic while maintaining KPI targets
• Knowledgeable of paid and organic traffic's interplay
• Capacity to analyze demographics to maximize ROI
• Highly organized and works well with diverse brands and projects
• Self-management skills in a remote work environment
• Knowledgeable about conversion tracking and best practices for setup.

Nice, but not essential:

• Google Ads/Analytics Certification
• Familiarity with Shopify is a plus
• In-house, agency, or remote work experience
• Proficiency in using Google Looker Studio (Data Studio)
• Advanced knowledge of Google Tag Manager
• Ability to use GSuite, ClickUp, Notion, Loom & Slack
• Expertise in Social Advertising platforms: Facebook, LinkedIn, Twitter, Pinterest

Salary Benefits:

Get ready for an offer you can't resist:

Competitive fixed salary: You deserve to be rewarded for your hard work and expertise, and we're willing to do just that. Our compensation package is designed to match your skills and experience.

Great client retention & growth bonuses: We believe in the power of teamwork and that includes sharing the success. Our bonus structure reflects our commitment to your contribution to the company's growth.

Flexible hours outside of a core 6hr work block: We trust you to manage your own time and work when it suits you best. Enjoy the freedom of a flexible schedule while maintaining a healthy work-life balance.

100% Remote work. Forever: Say goodbye to long commutes and hello to more time for yourself. Working remotely can save you thousands of pounds and countless hours each year.

Bi-weekly house cleaning: We know that a clean environment helps boost productivity, so we offer bi-weekly house cleaning for our remote workers. Yes, you read that right, a clean house on us!

This is a 100% remote role. We use tools like GSuite, ClickUp, Notion, Loom & Slack to connect our team and work together seamlessly across multiple time zones. Join our team and experience the ultimate work-from-home setup that will make you never want to go back to the office!