Senior Manager, Digital Product - App and Gen AI

Salary: Competitive per annum

Hours: 37.5 per week, Monday to Friday

Location: Flexible working with up to 3 days a week in our VHQ, Crawley

Contract: Permanent

Closing Date: 14th January 2025

At Virgin Atlantic (VA), we believe in every individual's potential to conquer the world, and our vision is to become the most beloved travel company. As we embark on an exhilarating new chapter, we are channelling our entrepreneurial spirit and innovative mindset to challenge the status quo. So, if you're ready to take your career to new heights, read on.

Drive the innovation of Virgin Atlantic's next-gen digital experience by harmonizing state-of-the-art technology and the airline's renowned customer service. Envision a world where the best Virgin Atlantic team members are accessible to every guest at any time. This position spearheads the realization of this vision, utilizing critical thinking and a profound understanding of new technologies to reshape customer interactions with Virgin Atlantic.

Responsible for leading the vision, strategy, and execution of Virgin Atlantic's new customer app and the development of a groundbreaking GenAI concierge platform. This will be the world of Virgin Atlantic in your pocket, bringing together all hero products, Flights, Holidays, and Flying Club into a single digital product. You will develop this vision with a wide group of senior collaborators and build the commercial and customer rationale for investment.

Define product roadmap and lead development of digital products. Manage cross-functional team to exceed customer expectations and deliver business value.

• Lead and manage the development and implementation of our digital product strategy.
• Collaborate with cross-functional teams to ensure flawless execution of digital initiatives.
• Determine and prioritize product features based on customer feedback and market trends.
• Coordinate all stages of the product lifecycle, from concept to launch, ensuring strict adherence to timelines and budgets.
• Build and sustain relationships with collaborators, customers, partners, and team members to effectively implement product improvements.
• Analyse and report on product performance, using insights to drive continuous improvement.
• Set a clear product vision and strategy for the Customer App and GenAI through a robust understanding of customer data and market context.
• Translate this vision into customer and business value and build a case for investment.
• Establish measurable goals and performance indicators to measure progress.
• Communicate this vision across the business, driving advocacy for the ambition at all levels of the organization.

• Considerable experience in Digital Product setting clear vision, strategy, leading backlog prioritization, and delivering clear value to customers and business.
• Direct experience developing and delivering value from Native Apps across iOS and Android.
• Strong understanding of GenAI.
• Strong competence in understanding business dynamics and the ability to develop compelling arguments that prioritize customer needs and manage digital budgets effectively.
• Expertise in Customer & Data Analytics.
• Proven expertise in leading large cross-functional teams in an agile delivery environment.
• Remarkable leadership and interpersonal skills, adept at managing and developing a diverse team and promoting a collaborative culture.
• Strong customer management skills, experience managing customers in intricate organizations including the Leadership team.
• Experience working with a dedicated/membership program.

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here

Our customers come from all walks of life and so do our colleagues. That's why we're proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you'd like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ( [email protected] ) feeling confident that we've got your individual considerations covered.