Public Relations Specialist

ANSYS, Inc.; Cambridge, Horsham, Sheffield, Glasgow, Wrexham; On-site; GBP 35,000 - 65,000

Job description

Public Relations Specialist

Date: Mar 12, 2025

Location: Cambridge, GB, CB1 7EG

Company: Ansys

Requisition #:16383

Our Mission: Powering Innovation That Drives Human Advancement

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation.

The Public Relations Manager in EMEA is an individual contributor responsible for the planning, management, and execution of strategic media engagements globally, with a primary focus on Europe, particularly the UK, France, and the DACH region. This role involves consultation and alignment with internal APAC team members. The successful candidate will manage and guide external PR agencies on all day-to-day media relations activities to develop and localize content that enhances the company’s visibility in the marketplace.

This person must be a strong writer and editor, capable of crafting compelling press materials and ensuring content accuracy. Additionally, they will support the global press release pipeline, ensuring timely delivery and alignment with overarching communication strategies.

Key Duties and Responsibilities

• Manage external EMEA PR agencies and oversee all day-to-day media relations activities.
• Support APAC Field Marketing teams with localized PR plans.
• Oversee PR resources to secure placements in relevant media outlets.
• Own the PR strategy for Europe and drive editorial story planning, writing, and pitching to local, national, and international press.
• Build strong working relationships with internal stakeholders and promote an integrated communications approach across Europe.
• Implement media training for spokespeople.
• Monitor industry issues and the competitive landscape.
• Track coverage and metrics, maintain placement trackers, reports, and performance analyses.
• Support the global press release pipeline.
• Work on various marketing projects from inception through to completion.

Minimum Education, Certification Requirements, and Experience

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or Writing.
• Minimum of 5 years of experience as a media or PR professional.
• PR agency experience required.
• Exceptional writing and editing skills.
• Highly organized and able to maintain composure in a fast-paced environment.
• Strong time management skills with the ability to multitask and meet deadlines.
• Team player with a positive, can-do attitude.
• Prior experience working in a technical business setting preferred.
• Experience working with PR software preferred.

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.