Senior CRM Executive

boohoo; Manchester; On-site; GBP 30,000 - 50,000

Job description

At Debenhams Group we’re a fast-moving company and have a diverse brand portfolio across 5 core brands, eight labels, a marketplace model and a financial services business - it’s fairly busy!

The business is passionate, entrepreneurial and driven and there is an expectation that you will work with that ethos, with a positive attitude.

Recently, we welcomed a new Group CEO who is a bold, forward-thinking leader with a proven track record of driving transformation and innovation. With a customer-first mindset, we’re making significant investments to fuel exponential growth across all brands.

Are you ready to be part of our extraordinary evolution?

The role

This role is a Senior CRM Executive supporting our boohoo brand. You will be responsible for delivering the retention and acquisition strategy across CRM marketing channels, creating best-in-class, innovative campaigns across email, app push notifications, and SMS. As Senior CRM Executive, your responsibilities will include ownership and execution of the customer communications plan, managing a team of CRM assistants while ensuring plans always meet customer and commercial needs.

What you will be doing:

1. Manage the end-to-end process for timely execution of international marketing campaigns on email, app push, and SMS.
2. Coordinate with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant, and timely.
3. Coordinate the delivery of other CRM channels.
4. Assist in the development of segmentation strategies to ensure campaigns are suitably targeted to maximize channel engagement rates and conversion.
5. Create innovative and engaging content; driving customer acquisition, retention, and reactivation. Push boundaries and exceed KPIs and objectives.
6. Review campaign performance and report on results to key stakeholders with actionable insights.
7. Monitor channel deliverability.
8. Manage a team of CRM assistants, overseeing the CRM marketing channel operations.
9. Ad hoc projects including segmentation and targeting strategy application to technological development within CRM.

What we are looking for:

1. A creative, analytical, and commercially driven individual.
2. Educated to degree level or experience gained from a similar role and environment.
3. Experience in email marketing and campaign management tools.
4. Highly organized and process-driven.
5. Demonstrable customer-centric thinking.
6. Self-motivated and enthusiastic approach to work who excels in challenging environments.
7. Actively keeps up to date, researching and reporting on new trends and industry best practices.
8. Excellent command of MS Office package.
9. Team player, able to work with multiple business functions to achieve objectives.

Benefits Include: (subject to level and eligibility)

1. Highly competitive bonus scheme, company pension, share schemes, private medical cover, and life assurance.
2. Access to an on-site gym (Techno Equipment) and free weekly yoga and fitness classes.
3. 40% discount across four brands and 20% off at Debenhams.
4. A comprehensive wellbeing package to support your health and lifestyle.
5. Some of our offices are dog-friendly, so your furry friend can join you at work.
6. Ongoing learning and development opportunities with great internal career progression.
7. On-site canteen serving breakfast, lunch, snacks, and hot drinks daily.