Online Business SEO Executive

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend-setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit…a day includes

Role Purpose:

We are looking for a data-driven and detail-oriented Digital Analytics & SEO Executive to join our Online Business Optimisation team. This hybrid role will play a key part in supporting business performance through insightful reporting, search optimisation execution, and conversion improvement analysis. You’ll work closely with the CRO, Analytics, SEO, and Design teams, leveraging a wide variety of data tools to drive meaningful site enhancements.
A typical day in this role includes:

1. Supporting the CRO & Analytics Manager with performance reporting using tools such as SQL, BigQuery, Power BI, Google Analytics, Business Objects, and Excel.
2. Automating recurring reports and dashboards to help monitor KPIs across digital channels.
3. Collaborating with our external SEO agency to implement technical and content optimisations across the site.
4. Owning SEO execution workflows across multiple categories and pages, ensuring best practices are in place.
5. Liaising with Trading teams and internal stakeholders to align SEO updates with business priorities.
6. Using behavioural tracking tools to analyse site friction points, such as 404 errors, drop-offs, or underperforming funnels.
7. Surfacing insights on Design feature performance to support the wider Design strategy and testing roadmap.
8. Responding to ad hoc requests for conversion analysis, identifying opportunities to improve the digital customer experience.

What you’ll need:

• Proficiency in SQL, BigQuery, Power BI, Google Analytics, Business Objects, and Excel (including automation techniques).
• Strong understanding of SEO fundamentals and experience in executing SEO strategies.
• Familiarity with behavioural analytics tools (e.g. Hotjar, ContentSquare, Quantum Metric or similar).
• Experience in tracking and analysing digital journeys to identify UX or technical issues.
• Collaborative mindset with the ability to work across multiple teams and prioritise effectively.
• Strong attention to detail and comfort working with large datasets.
• Previous experience in a retail or ecommerce environment is a plus.

The character we’re looking for:

• You have a curiosity to learn about new trends and technologies and impart this knowledge to our teams.
• You are a smooth collaborator, and work well with cross-functional teams, internal and external stakeholders.
• You are self-aware, action oriented, effective team player, with a “roll up your sleeves” approach and keen eye for details.
• Brings a digital mindset and experience to bear in solving challenges and capturing opportunities.
• Has ability to work in fast-paced environment, global matrix organization, with multiple priorities in time.
• Has passion to understand the Business and develops the knowledge of the Superdrug business and product strategies.

Competent in ASW Capabilities:

• Manage Complexity.
• Customer-Focused.
• Foster Collaboration.
• Results Driven.
• Think & Act Strategically.

Here's what's in it for you

• 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
• 2 staff discount codes for yourself and a family member or friend
• 30% discount on Superdrug Own Brand Products both in store and online
• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
• Company pension matching and bonus
• We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
• Unrivalled Learning and Development programmes
• Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support

Come and be part of something special.

Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.

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