Effectiveness Analyst

System1 Group; London; Hybrid; GBP 60,000 - 80,000

Job description

Labs Effectiveness Analyst

• Location: London (Hybrid)
• Salary: £30,000 - £35,000
• Date Posted:16 January 2025

In the words of one of our senior clients recently…

“Market Research has changed more in the past 3 years, than in the previous 40”

About System1.

System1 is the leading global Marketing decision making platform. We help brands measure and understand whether their marketing works. Predictive technology is our passion, but our focus is very much human. We understand the power of emotion and capture the nuances of human behaviour to power data-driven decisions. We want to drive change and rewire behaviours, envisioning a world where our pioneering methodologies are embedded in the workflows of every marketing decision-maker. We are also who we are because of our people. So, if you share our enthusiasm, are ambitious, creative, and highly motivated, then we’d love to hear from you! Join the System1 team to continue to help us remove the guesswork for marketeers everywhere, as well as secure our growth, ambition, and success.

To learn more about us, please visit System1 Group | Create with Confidence

Becoming part of the team

With 10 Global Offices and over 150 employees, System1 is a fast-changing business. With exceptional IP, technological advantage and a world-class team we are very well positioned for rapid growth. Central to this is our people. We need to hire the right people, into the right roles, at the right time.

• Are you up for being a part of the Labs Team to provide analytical and project support to Head of Labs (Will Headley)?
• Are you up for helping to build and shape Labs as the System1 business moves forward to drive our growth agenda?
• Would you like to work with colleagues who are passionate about changing the marketing landscape?
• Do you want to be part of the revolution at System1?

About The Role

We are looking for a talented and experienced person to join the Labs R&D team of our Global Market Research business, nurturing our colleagues, engaging advisors – and driving our ambitious growth plans going forward.

What will you be doing?

Your role will grow and change over time, and you will have input into these changes. Current responsibilities include:

• Conducting meta-analyses on the System1 databases. These would include analyses to check and demonstrate the real-world validity of our approaches, as well as industry-leading experiments and pilots to understand how advertising works. These analyses will inform future products or features that can be commercialised.
• Assisting with on-going System1 methods R&D, testing and upgrades.
• You will provide a bridge between the Labs, Research & Guidance and Delivery teams, assisting with queries and organisation of the Labs 1Hub SharePoint site.
• You will help enhance our norms databases and databasing processes, in conjunction with Product, Delivery, IT and R&G teams.

You need to be this kind of person:

• You have a keen interest in understanding human decision-making, applying data analysis in creative and predictive ways.
• You are enthusiastic about (good!) advertising, innovation, brands, how they work and how they could be improved.
• You are curious and a lifelong learner. You show integrity with colleagues, clients, and partners.
• You enjoy collaboration and exposure to a wide variety of sectors, client challenges, publications, data types, new technologies and ways of thinking.
• You are interested in AI – its opportunities and its (current) limitations.

You need to have the following experience:

• You are engaged with System1’s methods and philosophy.
• You are analytical and passionate about devising and testing your hypotheses.
• You enjoy working across teams as well as being trusted to work independently.
• You should be familiar with the core Microsoft Office suite, including Excel and PowerPoint.
• You have good communication skills and can structure presentations – you are keen to share and apply your knowledge.
• Experience with more advanced statistical packages (e.g. R, SPSS), Business Intelligence tools (e.g. Power BI, Tableau), regression or relational databases (e.g. SQL) would be helpful but not critical if you are happy to learn new skills independently, as required.

Benefits

We offer a competitive salary and bonus scheme, including health insurance, and pension. Our people are important to us, and we understand that each person has a life outside of work and we therefore offer flexible working arrangements (Hybrid) aiming to suit your needs. We also offer several wellbeing resources such as “de-clutter” afternoons for your personal and professional needs.

We encourage learning and offer education reimbursement opportunities.

We have recognition schemes, and regular socials, including summer and winter parties!

We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that we may be able to make to support through our recruitment process and while in post.