Sales Director

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Green Folk provided pay range

This range is provided by Green Folk. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Location: Based anywhere in the UK, remote and field-based role with national travel

Salary: £80,000 to £90,000 plus bonus and future share options

Employment Type: Full-time, Permanent

We are recruiting for a Sales Director to lead the commercial launch of a new brand focused on sustainable and reusable construction site equipment. This new venture is backed by an established group of businesses with a strong presence in the industry.

This is a unique opportunity for an experienced commercial leader to join at the start of a brand's journey, working with new proprietary products in a sector that is actively moving toward greener, more circular solutions. You will have the chance to shape the future of a business with the full support and resources of a proven parent group.

About the Role

As Sales Director, you will be responsible for creating and delivering the go-to-market strategy, building early sales momentum, and developing key industry relationships. This is a strategic and hands-on role with high potential for growth and influence. You will report directly to senior group leadership and play a key part in business planning as the brand scales.

Key Responsibilities

• Lead the launch and commercial growth of a new sustainable construction equipment brand
• Drive sales of new proprietary reusable site products to contractors, civil engineers, plant hire companies, and infrastructure clients
• Develop and implement a national sales strategy focused on growth and long-term market share
• Identify and win key customers and establish strong partnerships across the construction sector
• Recruit and build a high-performing sales team as the business grows
• Work closely with product, operations, and marketing teams to align the offer with customer needs
• Shape commercial models, pricing strategy, and customer engagement approach
• Act as the commercial face of the brand in the market

About You

• Senior-level sales or commercial leadership experience within construction, site equipment, plant hire, or similar sectors
• Strong industry network and understanding of the UK construction market
• Track record of launching or growing new brands or products
• Passionate about sustainability and innovation in the built environment
• Strategic thinker with a hands-on, practical approach to business development
• Excellent negotiation, communication, and stakeholder engagement skills
• Willing to travel nationally as required

Please note that full and permanent right to work in the UK is a non-negotiable requirement for this role. This employer is unable to offer visa sponsorship now or in the future.

Embracing diversity in all its forms, our client is an equal opportunity employer. They welcome individuals from all walks of life, irrespective of race, gender, age, disability, sexual orientation, religion, or belief.

By applying through Green Folk Recruitment, you consent to share your information with our client for recruitment purposes. We handle your data with care, aligning with our privacy policy for recruitment-related activities. Please be informed that all final hiring decisions rests solely with our client. Should you have any inquiries, kindly direct them to Green Folk Recruitment for a transparent and streamlined recruitment experience. Green Folk Ltd is acting as a recruitment agency in relation to this vacancy.

Seniority level

• Director

Employment type

• Full-time

Job function

• Industries

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