Digital Marketing Manager

Lifetime Brands Europe; Birmingham; On-site; GBP 35,000 - 65,000; Full time

Job description

About us

Lifetime Brands is a leading global provider of kitchenware and tableware products, known for our extensive portfolio of trusted and innovative brands. With a rich history and a commitment to quality, innovation and service, we’re at the forefront of the housewares industry.

About the role

As our Digital Marketing Manager you’ll develop our digital marketing strategy focused on achieving conversions across multiple B2B and B2C ecommerce retailers. This role is 100% focused on profitable ROI and requires excellent execution of a full range of digital marketing strategies including Paid, SEO, and Content Marketing within the most prolific home ecommerce retailers and marketplaces.

You’ll test, learn, refine and become data driven to maximise our sales potential across the ecommerce channel to drive customer acquisition and retention. You’ll also collaborate with the broader business on creating digital marketing strategies for brand and sales campaigns for other sales channels, including direct selling and affiliate marketing.

Key Accountabilities:

1. Effectively managing a dynamic and extensive paid media budget to drive sales conversion on Amazon 1p and 3p marketplaces.
2. Working with Amazon Account manager to plan AMS activity around deal spend, ensuring maximum effectiveness for key yearly sales events.
3. Managing agency support to curate the strategy driving greater ROI alongside overseeing daily campaigns and their performance.
4. Leading development of the strategy through intensive performance analysis driving recommendations for optimisation.
5. Actively promoting and embedding your strategy with internal and external stakeholders including retail customers.
6. Continually keeping up to date with latest tools and executions fostering a test and learn approach.
7. Leading required campaign content creation encouraging a test and learn approach.
8. Ensuring content effectiveness across platforms including Amazon Brand Stores, A+ content etc.
9. Developing brand led marketing campaigns on additional channels, effectively driving brand awareness and sales.
10. Collaborating with key stakeholders to deliver business initiatives.
11. Budget management and financial reporting to align with business strategy and P&L objectives.

Who we’re looking for

You’ll have at least 3 years’ experience in managing multiple concurrent paid campaigns, ideally on Amazon, utilising AMS, DSP and AMC, as well as being able to demonstrate results of paid media activity and successful ROI. Strong marketing principles and interest in customer journey and brand development are key, and European and international e-commerce and digital marketing experience is preferable.

You’ll have superb analytical skills with the ability to interpret data and articulate learnings with strong attention to detail, along with hands-on experience with Google Analytics, Google Ads, AMS and other campaign management tools. You’ll have the ability and confidence to communicate with all levels and collaborate with a variety of stakeholders. Strong commercial acumen and ecommerce, CRO and UX understanding will be a key skillset. We’re looking for a strategic yet creative thinker with an eye for design and campaign creation.

Why Lifetime Brands?

• Free Life Assurance
• Company Pension Scheme
• Discounted Staff Sales
• Benefits Hub
• Employee Assistance Programme
• Social Events throughout the year
• Long Service Recognition (awards and additional holidays)
• Free on-site parking (with electric charging points)
• Employee Referral Scheme
• BHSF health plans
• Free hot drinks
• Modern, safe, collaborative and friendly working environment
• Opportunity to work with a leading global brand in the housewares industry
• Collaborative and dynamic work environment
• Room for professional growth and development
• Be part of a passionate team dedicated to quality, innovation and service

How to Apply:

If you’re ready to bring your talents to a dynamic and forward-thinking company with a proud history and a bright future, we’d love to hear from you. Join us in our mission to make every meal a special occasion – apply today and become part of the Lifetime Brands family.

Please submit your CV and a covering letter to [e-mail].

You can also contact Christian Raduch, our Senior B2B Ecommerce Manager, for an informal discussion.

It’s you we’re interested in

At Lifetime Brands Europe Ltd we want everyone to have an equal opportunity to achieve their full potential. We positively encourage applications from all suitably qualified and eligible candidates, regardless of their gender, ethnicity, disability, age, sexuality, religion or belief, marital status, pregnancy and maternity. Having a diverse and inclusive business is vital for our future success and that’s why we treat all our applicants fairly and with respect, irrespective of their background or any other protected characteristic.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing and Sales

Industries

Wholesale