Social Media & Content Creator

SUMMARY OF ROLE:

As a Social Media Marketing & Content Creator, you will play a key role in shaping LCCM’s digital presence, engaging our vibrant community, and growing our reach across platforms. You will create compelling content, manage online interactions, and strategize for maximum engagement and visibility. Working closely with the Marketing Manager, you will ensure that LCCM’s brand is at the forefront of music education and creative industries.

Your main responsibilities will include the following:

Content Creation

· Plan and execute filming days on campus to capture student experiences and class interactions.

· Conduct student and faculty interviews, capturing insights and success stories.

· Develop engaging content, including video trends, reels, TikTok, and behind-the-scenes footage.

· Collaborate with creative teams to ensure high-quality visuals and storytelling.

Community Management

· Monitor and respond to comments, messages, and interactions across social platforms.

· Share user-generated content and engage with student posts.

· Foster an interactive online community by encouraging discussions and feedback.

Audience Reach & Growth

· Secure collaborations and tag partnerships with artists, influencers, and alumni.

· Ensure LCCM content is featured in artist stories and relevant industry conversations.

· Plan and execute viral content strategies to maximize engagement and exposure.

Content Planning & Scheduling

· Develop and maintain a structured content calendar across Instagram, TikTok, YouTube, LinkedIn, and Facebook.

· Schedule and optimize content for different platforms while ensuring consistency.

· Adapt strategies based on audience engagement and platform trends.

Trends & Research

· Stay up to date with the latest social media trends, audios, and viral content formats.

· Monitor competitor strategies and identify opportunities to innovate and outperform them.

· Research and assess new and emerging social media platforms for potential brand expansion.

· Experiment with fresh content ideas and formats to maintain a dynamic digital presence.

Performance Analysis & Reporting

· Set and track performance targets for engagement, reach, and video views.

· Analyze content performance to determine best and worst-performing posts.

· Conduct competitor analysis to benchmark LCCM’s digital presence within the industry.

· Use data insights to refine and optimize content strategies.