Senior Marketing Manager – Live Events

Haymarket Media; London; Hybrid; GBP 40,000 - 70,000; Full time

Job description

Overview

About the role

Twickenham, Hybrid working

Are you an experienced marketing professional with a knack for creating and executing successful event campaigns?

We are looking for a dynamic Senior Marketing Manager to manage a team of up to 5 people. This role, reporting to the Group Marketing Manager, will drive the success of a diverse range of conferences, awards, and forums within the Haymarket Business Media (HBM) portfolio. You will also mentor a Marketing Manager, helping to shape their professional growth whilst offering support and guidance for their direct line reports.

Responsibilities

• Strategic Planning & Execution: Partner with the Group Marketing Manager to craft and implement strategic marketing plans for our events, ensuring alignment with HBM’s broader objectives.
• Campaign Management: Design and execute multi-channel marketing campaigns using digital marketing, social media, email, and strategic partnerships to maximise event attendance and engagement.
• Sales Collaboration: Work closely with the sales team to support sponsorship and partnership initiatives, aligning marketing efforts with revenue goals and event objectives.
• Budget Oversight: Manage event marketing budgets with a focus on cost efficiency and adherence to financial targets.
• Lead Generation & Partnerships: Develop and nurture relationships with sponsors and partners to enhance event offerings and generate additional revenue.
• Cross-Functional Coordination: Coordinate with internal teams—content, production, logistics—to ensure seamless event delivery.
• Performance Analysis: Track and evaluate campaign performance, offering insights and recommendations for continuous improvement and optimization.
• Industry Insight: Stay updated on industry trends and best practices to incorporate innovative strategies that enhance event success and attendee experience.
• Support KPIs: Assist the Head of Marketing in achieving departmental and organisational KPIs related to event marketing.

Skills / Experience / Knowledge / Minimum Criteria

• Solid experience in event marketing
• Strong organisational skills with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency in digital marketing tools, including email marketing platforms, social media channels, and basic HTML.
• Familiarity with marketing automation tools and CRM systems.
• Understanding of SEO/SEM principles and experience with Google Analytics.
• Excellent interpersonal and communication skills, capable of collaborating effectively with cross-functional teams and external partners.
• Detail Orientation: A meticulous approach with a focus on delivering high-quality results.
• Proactive Attitude: Self-motivated and enthusiastic, with a strong desire to drive the success of our events portfolio.
• Compliance Awareness: Understanding of data management and GDPR compliance.

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.

If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [e-mail].

Why work with us?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

More about working for Haymarket

Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.

We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.

Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.

Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.