Creative Copywriter

Join to apply for the Creative Copywriter role at MrQ.

This range is provided by MrQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Mr Who?

MrQ - we're an awesome, award-winning online casino launched in 2018. We're big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.

Now, we’re looking for a Creative Copywriter who can own our Tone of Voice (TOV), craft compelling narratives, and drive player engagement through impactful storytelling. If you’re a strategic thinker, creative powerhouse, and conversion-focused wordsmith, this role is for you.

What You Will Do

Accountability: Own MrQ’s Tone of Voice (TOV)

You’ll be the guardian of our brand voice, ensuring consistency across all player and employee touchpoints.

TOV Development & Governance:

1. Define, refine, and enforce MrQ’s unique brand tone across all platforms.
2. Develop TOV guidelines and educate teams on best practices.

Customer-Facing Content:

1. Craft persuasive copy for website content, marketing emails, ads, social media, and sponsorship activations.
2. Write conversion-driven messaging that turns casual readers into loyal players.

Internal Brand Voice:

1. Ensure recruitment, company culture, and employee branding materials reflect MrQ’s identity.
2. Work closely with HR and leadership to align internal communications with our brand personality.
3. Partner with design, brand, and performance marketing teams to create high-impact campaigns.
4. Bring fresh ideas and innovative storytelling to the table.

Brand Consistency:

1. Maintain message consistency across all paid and organic marketing efforts.
2. Adapt tone and messaging based on platform, audience, and campaign goals.

What We're Looking For

1. Experienced Copywriter: Proven track record in writing for online brands, ideally in gaming, entertainment, or digital marketing.
2. Creative & Strategic: Ability to write with flair while keeping conversion and engagement metrics in mind.
3. Tone of Voice Champion: Skilled in developing, refining, and enforcing brand TOV across multiple channels.
4. Collaboration Pro: Thrives in cross-functional teams, working closely with design, marketing, and leadership.
5. Data-Driven Storyteller: Understands how to measure the impact of messaging and optimize for performance.

Ready to own the MrQ voice and craft content that inspires, educates, and converts? Apply now and let’s make gaming history together!

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Gambling Facilities and Casinos