Senior Brand Manager - Boba Boba · London, United Kingdom · Hybrid Remote

Makeheroes; London; Hybrid; GBP 100,000 - 125,000

Job description

About Boba

Over 2.5 million babies have been worn in our carriers. The original design of the wrap has not changed in 15 years— proof of a great concept. When we see a parent wearing their babe in one of our carriers, we know that Boba has helped forge a little link that brings two hearts together. Today, Boba has grown from a small, family-run, shoestring operation to a global team dedicated to bringing that magical bond from our families to yours.

About the role

Join the Boba team as a Senior Brand Manager, where you will take ownership of a portfolio of brands and lead their growth to the next level. This is an exciting opportunity for someone with strong e-commerce expertise and leadership skills to fully manage a category, leveraging data to identify growth opportunities, launching impactful projects, and taking full accountability for the P&L of your category.

Your success in this role will depend on your ability to lead and inspire your team, proactively identify and prioritise growth opportunities, optimise performance, and deliver tangible results.

Responsibilities

1. Leadership: Manage and mentor a direct report (Brand Manager), ensuring they are aligned with strategic goals, focusing on the right priorities, and working collaboratively to grow the category.
2. Ownership: Oversee the performance of a portfolio of brands across one or more marketplaces, taking full responsibility for category P&L while partnering closely with Brand Managers.
3. Data-Driven Management: Stay up to date with the latest sales data, actively investigate performance trends, identify issues, and implement timely solutions.
4. Strategic Oversight: Analyze Amazon ASIN-level data (sales, conversion rates, page views, costs, etc.) to understand product performance, articulate key observations, and develop actionable solutions to optimise results.
5. Growth Projects: Lead initiatives to drive growth for brands within your category by optimizing pricing, PPC campaigns, packaging, promotions (coupons and deals), customer communications, creative assets, product dimensions, and profitability.
6. Sales Optimisation: Develop and execute strategies to increase sales, improve conversion rates, and reduce costs, including strategies such as price adjustments, Subscribe & Save programs, or refining the product portfolio.

About you

• Minimum 4 years of experience in product management, marketing, or a related analytical role.
• At least 4 years of e-commerce experience, ideally within the Amazon ecosystem.
• Exceptional data analysis skills: ability to interpret data, draw actionable insights, and make informed recommendations.
• Strong project management expertise, with experience driving growth initiatives across multiple cross-functional teams (e.g., marketing, content, supply chain, and technology).
• Proven experience managing teams, including setting priorities, leveraging team members' strengths, and ensuring effective collaboration.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage tasks, meet deadlines, and maintain impeccable attention to detail.
• Comfortable working under tight deadlines in a fast-paced, dynamic environment with frequent shifting priorities.
• Positive, reliable, and transparent, with the ability to work effectively with diverse teams.

Our benefits

• Hybrid working
• 25 days holiday
• Public holidays
• Friday afternoons off in August
• Brand discounts
• Pension Plan
• Health Insurance (UK)
• Nursery Benefits (UK)
• Cycle to Work scheme (UK)
• Enhanced parental leave (UK)