Shopify Ecommerce Manager (USA)

The No BS Crew; United Kingdom; Remote; USD 60,000 - 100,000

Job description

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Full-Time | Remote (USA) - International Candidates May Apply

About Us

Sunday Citizen is a premium bedding and home goods brand that blends comfort, innovation, and sustainability. We are based in the United States and primarily serve the US market, with a strong focus on direct-to-consumer (DTC) e-commerce.

We are hiring worldwide for this role and welcome candidates from any location, but you must be able to work within US business hours (EST/PST) to ensure smooth collaboration with our teams and stakeholders.

The Role

We are looking for a highly skilled, hands-on Senior E-Commerce Manager to own and optimize our Shopify Plus store, ensuring seamless operations, data-driven decision-making, and continuous revenue growth. This position requires technical expertise in Shopify store management, site operations, conversion rate optimisation (CRO), and analytics. You will be responsible for store performance, product merchandising, A/B testing, technical improvements, and UX optimisation, collaborating with internal and external teams to ensure optimal user experience and sales performance.

Key Responsibilities

1. Store Management & Optimisation
   • Oversee day-to-day operations of the Shopify Plus website, ensuring site performance, security, and seamless user experience.
   • Own product catalog management, including product setup, pricing, descriptions, merchandising, and inventory accuracy.
   • Optimize site navigation, product pages, and checkout flows to drive higher conversion rates and AOV.
   • Manage on-site promotions, price adjustments, and seasonal campaign execution to maximize revenue.
   • Conduct routine audits of site performance, product data, and user experience, ensuring best practices are met.
2. Performance & Data Analysis
   • Track and analyze key e-commerce KPIs (conversion rate, bounce rate, AOV, time on site, cart abandonment).
   • Use Google Analytics, Shopify Reports, and heat mapping tools to identify trends, friction points, and areas for improvement.
   • Conduct A/B testing on key elements like pricing, product pages, and checkout experience to drive continuous improvement.
   • Optimize pricing and promotional strategies based on weekly sales performance and customer behavior.
   • Develop and deliver regular performance reports with actionable insights for leadership.
3. Technical Oversight & Enhancements
   • Identify and troubleshoot technical site issues, manage developers and external vendors for resolution.
   • Ensure site speed, mobile responsiveness, and SEO best practices are met.
   • Implement and maintain third-party integrations (e.g., reviews, loyalty, subscriptions).
   • Continuously evaluate and implement new e-commerce tools and technologies to improve efficiency and revenue.
   • Own the website testing roadmap, prioritizing experiments that impact revenue and user experience.
   • Conduct structured A/B tests on site layout, checkout process, CTAs, and merchandising.
   • Use data-driven insights to reduce bounce rates, increase engagement, and drive higher conversions.
   • Implement testing frameworks to monitor all site changes and mitigate risks.
   • Work closely with marketing, creative, and operations teams to align on promotions and content strategy.
   • Ensure product launches and content updates are executed flawlessly with compelling messaging and visuals.
   • Manage external partners, developers, and platform vendors to drive efficiency and site improvements.
   • Oversee junior e-commerce team members (if applicable), providing guidance and mentorship.

Who You Are

• 5+ years of hands-on experience managing a Shopify e-commerce website (Shopify Plus required).
• Strong analytical skills with experience using Google Analytics, Hotjar, and Shopify reporting tools.
• Deep understanding of e-commerce UX, CRO, and technical SEO best practices.
• Proficient in basic coding (HTML, CSS, Liquid) to troubleshoot and implement minor changes (developer-level coding not required).
• Experience managing and optimizing third-party tools like Recharge, Klaviyo, and Yotpo.
• Excellent project management skills, capable of handling multiple initiatives and stakeholders.
• Commercially minded, always looking for opportunities to increase sales and improve operational efficiency.
• You must have A/B testing experience.
• You must have experience with structuring and organizing products on a website.

What We Offer

• Competitive salary and benefits package.
• Opportunity to own and shape the e-commerce experience for a high-growth DTC brand.
• Collaborative and innovative work environment, with a focus on data-driven decision-making.
• Professional growth opportunities in a fast-paced, entrepreneurial e-commerce environment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Marketing Services