Head of Sales ( Dealer Network Manager)

• Fantastic and new opportunity within a market leader.
• Such an exciting role working for an established brand - great opportunity

About Our Client

Our client is a leading and highly respected manufacturer of high-value quality platforms designed for various applications, including construction, agriculture, equestrian, ground care, vehicle load transportation, and heavy equipment carrying. With a well-established brand reputation, the company primarily sells through an extensive dealer network, serving both B2B and consumer markets across the UK and internationally.

Job Description

Seeking an experienced and strategic Head of Sales (Dealer Network Manager) to drive growth through an extensive dealer network. The successful candidate will lead and develop a team of dealer managers responsible for specific territories, each overseeing a network of 30 to 40 dealers. This role requires a deep understanding of sales facilitation, marketing, and business development through channel partnerships.

Key Responsibilities

• Strategic Dealer Network Management: Develop, implement, and optimise strategies to drive sales growth through the dealer network. Appoint new dealers and manage dealer performance, including letting go of under-performing ones.
• Team Leadership: Lead, mentor, and manage a team of dealer managers, ensuring they effectively support and develop their assigned territories.
• Sales & Business Development: Drive revenue growth by creating demand, managing stock-holding, and developing national accounts.
• Marketing & Brand Management: Work closely with marketing teams to develop brand strategies, advertising campaigns, dealer incentives, and promotional events.
• Training & Events: Organise dealer training programs, product launches, and industry trade shows to enhance dealer engagement and market presence.
• Forecasting & New Product Development: Collaborate with internal teams to provide sales forecasts, influence product development, and ensure alignment with market demands.
• Single Framework Agreements & Incentives: Manage and negotiate dealer agreements, incentive programs, and partnership frameworks.

The Successful Applicant

The Head of Sales (Dealer Network Manager) will have:

• Proven experience managing a multi-site dealer or distributor network within a relevant industry.
• Strong background in sales, ideally within a high-value equipment or machinery sector.
• Ability to develop strategic sales plans and execute them through a dealer network.
• Demonstrated experience in demand creation, forecasting, and new product introduction.
• Strong leadership skills with the ability to motivate and develop a high-performing sales team.
• Expertise in brand management, stock-holding, framework agreements, incentives, advertising, and trade events.
• Excellent negotiation, communication, and relationship management skills.
• Willingness to travel extensively across the UK and internationally as required.
• Must be commutable to the Northwest Cheshire area.

What's on Offer

What We Offer

• Competitive salary and package.
• Opportunity to lead and shape the growth of a well-established, highly respected brand.
• A dynamic and collaborative work environment.
• Career development opportunities within a growing business.