Brand Partnerships Lead

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Sector: Media and Publishing
Role: Manager
Contract Type: Permanent
Hours: Full Time

The Telegraph is constantly evolving its reader-first and subscriptions-first model and how we work with advertisers and commercial partners as a result. We believe that traditional branded content is becoming an outdated practice for editorial businesses, and that instead of responding reactively to all briefs we should be building exciting new types of partnerships founded on true editorial alignment, 1st party data, audience insights, and work with brands long term to achieve their business objectives, rather than focusing on short term KPIs.

To drive better results for brands and relevancy for readers we have therefore transformed our partnerships offering to focus on Editorial Integrated Partnerships (EIPs). EIPs align brands with our core editorial initiatives. We place brands at the heart of our paid-for content, and focus on building partnerships founded on in-depth audience insights, that have real impact and deliver value for the client, the reader and The Telegraph. These partnerships do this by driving brilliant results for our clients, creating a better advertising environment and boosting subscriptions. This person will join a multi-award winning commercial organisation.

Key Responsibilities

• The Brand Partnerships Lead is responsible for managing a key set of agencies and clients (alongside the client team) and driving relationships to win business.
• Ensuring we are front of mind for all core brands and opportunities by managing excellent relationships at every client level.
• Joint responsibility for achieving the EIP team's revenue targets.
• Effectively managing your own pipeline and forecasting to the team.
• To effectively communicate to all stakeholders internally, meeting deadlines and managing process in a timely manner.
• Innovating and creating new propositions that fit TMG's objectives and editorial product.
• Leading proactive pitching of relevant propositions across external partners including an allocated patch of tier one clients and agencies; creating new relevant opportunities.
• Championing best practices with a brilliant reputation internally and externally for pitching the best ideas and being able to deliver.
• Collaborating with the rest of the partnerships, digital and innovation team to ensure we are innovators and thought leaders in the market.

Requirements

• Experience of working in a similar organisation (media owner, media agency or creative agency) proactively pitching and closing high-value cross-media campaigns.
• Demonstrable innovative approach, ability to pivot approach to support TMG's editorial and subscriber strategy; appetite for transformation; comfortable challenging and taking a premium publisher thought leadership position in the market.
• Extensive agency and client contacts (client contacts from Business, Lifestyle, Luxury, or Sport sectors would be an advantage).
• Proven exceptional sales ability to senior level clients and agencies.
• Ability to sell across different categories and passion points, with Travel, Retail, Business & Finance being core commercial areas of focus.
• Outstanding organisational and time management skills while being able to work to tight deadlines and a fluid workflow.
• Excellent written and verbal communication skills demonstrated in your previous pitch work, presentations and major pitch win rates.

Company

Becoming a Telegraph employee means being part of an iconic brand, focused on providing a perspective that allows people to progress in life.

We have a culture that rewards performance, values its people and embraces diversity of thought and opinion.

The Telegraph is an award-winning, multimedia news brand that has been synonymous with quality, authority and credibility for more than 160 years.

We are renowned for the analysis, perspective, opinion and insight that our journalism provides to a diverse and discerning audience. Every day the content we create – in print, online, in our apps and across many other platforms – is setting the news agenda, sparking debate and provoking comment.

In recent years, we have also developed specially tailored services and experiences for our customers within the areas of travel, financial services and events.

Our Purpose

Our purpose is to champion, through quality journalism, our core beliefs of enterprise, fair play and enjoyment.

Enterprise: We champion freedom – for individuals, markets and nations – and promote a smaller state, capitalism and democracy.

Fair-play: We are committed to the rule of law, respect for heritage and equality of opportunity.

Enjoyment: We believe in celebrating life and enjoying success. We are proud of our role in society and look to the future with excitement and optimism.

Our people values

Fearless: We are fiercely ambitious; we set the agenda and lead by example. Respect for our customers and pride in our reputation means we never compromise on the truth. We share brave, insightful and sometimes controversial opinions.

Together: We are generous with our support and trust. We are open and unselfish with our knowledge. We do everything with self-awareness and a sense of humour.

Informed: We are smart, well-informed and up-to-date. We make intelligent predictions, bold plans and rational decisions. We take full ownership of our work and results.

Open-minded: We are creative and pioneering, and we are not afraid to fail in pursuit of innovation. We develop our thinking through meaningful, stimulating and honest debate. We embrace diverse perspectives, backgrounds and viewpoints.

For over 160 years, we’ve had a clear purpose - to lead the news agenda, spark debate and provoke comment through our journalism. In today’s constantly changing landscape, our purpose is more important than ever.

That’s why we need curious, open-minded and resilient people across our organisation. People who thrive in a fast-paced environment, who aren’t afraid to explore new opportunities and who are committed to doing what’s right. Join us and, whatever your role, background or skills, you can make the story.

The Telegraph’s goal is to foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds.

We are an equal opportunities employer, hiring solely on merit and business need.

We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability.

If you require reasonable adjustments in any recruitment process with us, please make us aware.