Junior CRM Executive

THE ROLE

Our mission is to deliver the most compelling relationship our customers have with a fashion brand.

The strategic CRM vision and operational roadmap includes; SCV, personalisation, conversion, database growth, channel optimisation and analytics & insight.

We deliver a data-driven approach to communication. Utilise segmentation, AI & automation to deliver highly individualised, real-time customer experiences at scale, driving relevancy, next purchase conversion & longer-term brand preference.

Analytics & customer intelligence are key to embed a culture of results-based decision making and experimentation, driving channel optimisation and future strategy definition.

This is an incredibly exciting time for CRM at AllSaints. An ambitious CRM strategy has just been defined and this role will be integral to its successful delivery.

The junior CRM executive sits within our digital team and is responsible for delivering CRM campaigns to drive continual revenue growth from our customer databases through data-driven marketing.

The person in this role will be the business lead in executing CRM campaigns and will work closely with the CRM manager, digital marketing, and web teams to input into the delivery of the broader CRM strategy.

WHAT WILL I BE DOING?

• Lead the build and execution of CRM campaigns via our ESP platform, focusing on email communications and incorporating other channels moving forward (e.g., push notifications, SMS).
• Input into the broader planning of activity, including content generation, testing strategy, managing the supply of images, and template selection.
• Produce regular email reporting to thoroughly understand performance and identify insights to drive future performance.
• Brief our in-house copy and design studio with clearly defined requirements. Appraise creative and design work constructively to produce effective communications that adhere to brand guidelines.
• Assist with the management of the CRM budget, ensuring campaigns are delivered within pre-agreed cost estimates.
• Build close working relationships with the broader digital marketing, web & customer experience teams to ensure the efficient and effective execution of campaigns.
• Input into the delivery of the broader CRM strategy, including the development and ongoing optimisation of automated customer journey programmes and data-driven communications.
• Keep up to date with the latest CRM thinking to ensure that AllSaints activity is leading the field, particularly within the fashion industry.

ABOUT THE LOCATION

Based in our East London Studios in vibrant Shoreditch, with perks and benefits offered from local businesses including discounts on food, shopping, and health & beauty. Studio Location: Approximately a 10-minute walk from Liverpool Street Station and a 5-minute walk from Shoreditch High Street.

WHAT SKILLS DO I NEED?

• A graduate with a marketing qualification and some work experience within a direct response / CRM role is preferred.
• Good understanding of Excel / Google Sheets.
• Experience of building email campaigns within an ESP platform is essential.
• Excellent organisational skills and strong attention to detail; the ability to follow processes is key to ensure activity is delivered on-time and error-free.
• You will be resilient, focused under pressure, and able to execute email campaigns in a fast-paced commercial environment.
• Creative problem-solving and reasoning abilities with the ability to adapt to evolving business needs and objectives.
• You will have a passion for data-driven marketing and delivering results.
• Enthusiastic, passionate, self-motivated, and a team player.
• An analytical mind, being very comfortable with data, knowing what to look for, with the ability to derive insight and action from results.
• Confident in the ability to critique creative assets and give constructive feedback.
• A positive influencer and cross-functional collaborator, with familiarity in building collaborative relationships with teams outside of the marketing team.