Pharmacy Commercial Marketing Manager

Viatris Inc.; Hatfield; On-site; GBP 60,000 - 80,000

Job description

Pharmacy Commercial Marketing Manager

Apply locations Hatfield, England, United Kingdom time type Full time posted on Posted Today job requisition id R5656632 Viatris UK Healthcare

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:

1. Access – Providing high quality trusted medicines regardless of geography or circumstance;
2. Leadership – Advancing sustainable operations and innovative solutions to improve patient health;
3. Partnership – Leveraging our collective expertise to connect people to products and services.

Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.

For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.

The Role & What You Will Be Doing

The Pharmacy Commercial Marketing Manager is accountable for developing and executing marketing strategies, aligned to key commercial objectives across the UK pharmacy channel. The Pharmacy Commercial Marketing Manager will be required to collaborate with internal and external partners, utilizing insights to drive Viatris related marketing campaigns that reach UK pharmacy, as well as leading the customer value proposition for the Pharmacy Business Unit.

In addition, the Commercial Marketing Manager will be responsible for maximizing commercial growth opportunities across the UK Independent Pharmacy channel, bringing innovation and operational excellence to increase commercial access for Viatris RX brands. This role will deliver flawless execution of marketing plans, delivering a strong customer experience.

Every day, we rise to the challenge to make a difference and the Pharmacy Commercial Marketing Manager role will make an impact through the following responsibilities:

• Create and execute market relevant marketing plans reaching UK Pharmacy.
• Analyse market trends, competitor landscapes and customer insights to inform market strategies, aligned to the Viatris Pharmacy Business Unit Customer Value proposition.
• Support the development and implementation of the UK Pharmacy Business Unit commercial strategy within the Independent pharmacy channel, leading the implementation of key programs.
• Lead on the execution of a commercial access strategy across the independent pharmacy segment.
• Define key performance indicators (KPIs) and metrics to measure campaign success.
• Maximise impact of marketing activities through optimal channel mix, including newer channels.
• Manage campaign budgets and ensure efficient allocation of resources.
• Support Marketing and Commercial Lead to manage cross functional commercial team, including coordinating the activities of members of the team as appropriate in order to achieve success.
• Partner with customer facing team to ensure alignment with overall marketing strategy and incorporation of market feedback.
• Track campaign performance, analyze data, and provide actionable insights to optimize marketing strategies.
• Coordinate with customer facing medical, other marketing and digital colleagues for customer/digital activities/programs to ensure strong external stakeholder & customer engagement.
• Ensure that customer and patient insights as well as market issues are well understood and processed into the local and global business plans.

About Your Skills & Experience

For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills, and experiences:

• Bachelor degree in Marketing or similar discipline.
• Action-oriented with strong execution capabilities to drive marketing plans and revenue growth.
• Comprehensive commercial business acumen and multi-channel marketing experience.
• Strong leadership and cross-functional collaboration skills with effective communication and influence.
• Proven ability to model company values, uphold standards, and drive visibility.
• Experience with financial systems, analyzing data, tracking KPIs, and building actionable commercial business cases.
• Expertise in managing stakeholder and customer commitments, with a focus on insights-driven planning.
• Deep understanding of pharmacy customers, services, and the commercial landscape.
• Ability to prioritize resources and collaborate with senior managers to meet customer needs.
• Demonstrated leadership in driving innovation, adapting to change, and managing risks.
• Competence in digital marketing tools, platforms, and compliance, with an understanding of digital metrics.

Benefits at Viatris

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Some of our benefits include the following on top of a competitive salary:

• Top Employer Accreditation, demonstrating that we provide excellent people policies and practices.
• Competitive compensation package.
• Focus on career progression with growth and development opportunities.
• Emphasis on Health & Wellness programmes.
• 100% paid medical insurance and Employee Assistance Programme.
• Life cover.
• Excellent employer-matched pension scheme with Viatris contributing up to 11%.
• 2 paid volunteer days per year.

At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.

Diversity & Inclusion at Viatris

At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be.

Sustainability at Viatris

Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life.

Viatris is an Equal Opportunity Employer.

Viatris is a global healthcare company formed in 2020 through the combination of Mylan and Upjohn, a legacy division of Pfizer. By integrating the strengths of these two companies, including our global workforce, we aim to deliver increased access to affordable, quality medicines for patients worldwide, regardless of geography or circumstance.